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The two rear lights with their precise graphics and the continuous light strip lend the new A6 Sedan a sense of presence, as does the vertical brake light. The special shape of the notchback also contributes significantly to the vehicle’s outstanding aerodynamics. The sharp curvature of the tailgate, together with the hollow groove in front of it, creates an optimal stall. In combination with the large, wide diffuser, the result is an ideal balance between lift at the rear axle and drag, which enhances driving dynamics. With the optional adaptive air suspension, the A6 Sedan perfects the synthesis of sportiness and comfort. As well as regulating body height and shock absorption, this air suspension system also offers a further advantage in aerodynamics. Compared to the standard suspension, the vehicle is 20 millimeters (0.79 in) lower in normal mode. In dynamic mode, the ride height is lowered by another 10 millimeters (0.39 in) for a sporty driving feel. To reduce drag, the A6 Sedan uses the low level even at high speeds in balanced and efficiency modes. The optional all-wheel steering makes for agile handling and precise maneuvering. Coupled with the stiffer progressive steering, there is a significantly improved and more direct steering response with increased feedback from the road. At low speeds, the all-wheel steering turns the rear wheels up to five degrees in the opposite direction to the front wheels, improving maneuverability in city traffic and tight bends. At medium and higher speeds, the rear wheels turn in the same direction, resulting in stable and even more precise handling. The drives with mild‑hybrid technology MHEV plus play a major role in the outstanding driving experience.

They include circular wheel arches over traditional quattro fenders and the reinterpretation of the familiar Singleframe with the new AUDI Light Frame. The exterior balances minimalist elegance with dynamic emotion, achieved through assertive lighting graphics, rounded wheel arches, and a confident Sportback silhouette that commands the road. The front and rear design is radically new: minimalist in form, and maximalist in function. Featuring a futuristic grille, pronounced shoulders, and a digital surface loop complemented by illuminated logos at the front and rear, the E5 is designed to leave an impression. A sleek black loop circles the front and the rear, seamlessly combining all functional areas – lights, sensors, air curtains, radar, and spoilers – into one cohesive, expressive feature. True to Audi’s design heritage, aerodynamics shapes the AUDI E5 Sportback’s exterior. Elements like the floating front spoiler, a rear wing, and air curtains are elegantly integrated, optimizing efficiency without compromising aesthetics. Lighting design: where technology meets emotion Emphasizing the car’s minimalist ethos, the slim headlights and functional modules are invisibly integrated in the sleek black loop. Further balancing subtlety and spectacle, position lights remain hidden when inactive, only providing a mesmerizing glow. When activated, more than 1,000 individual light units integrate triangular light sources to form the distinctive AUDI Light Frame – a signature element that blends warmth with engineering precision. In addition to its distinctive lighting design, the AUDI E5 Sportback features Audi’s signature Matrix LED headlight technology. With precise beam control and intelligent zonal illumination, it enhances nighttime driving safety and comfort – maximizing vision while preventing glare for other drivers. Drivers can choose from a range of welcome animations, each crafted to suit different tastes.

The exterior reflects the vehicle’s sporty, elegant character and gives the A6 Avant a striking presence with new digital lighting technology. The model also impresses with its intuitive and systematically user-oriented operating and infotainment concept with Audi MMI panoramic display and front passenger display. Audi CEO Gernot Döllner: “We are writing the next chapter in our Avant history: The new Audi A6 unites an elegant and dynamic design with exceptional aerodynamics. Efficient yet high‑performance drive systems and cutting-edge suspension technology combine sportiness with a high level of comfort, making traveling in the A6 a first-class experience.” With this model, the company is also continuing its major product initiative that began in 2024. The modernization and rejuvenation of the product portfolio is part of the Audi Agenda, with which Audi is positioning itself for the future in the face of intensified competition. “With the A6, we are now renewing an important model series,” said Döllner. The perfect interplay: design and aerodynamics With its reduced design language, the A6 Avant conveys a functional and timeless character. This is reflected in both its design and the aerodynamics, which boasts a drag coefficient of 0.25 – the best value of a combustion-engine Avant at Audi. In addition to the large air curtains and controllable cool-air intakes at the front, the striking roof spoiler and aerodynamic panels on the sides of the rear window are the main contributors to this achievement in aerodynamics. The sporty rear with eye-catching diffuser embodies typical Avant characteristics. Paired with the quattro blisters powerfully emerging from the shoulder area and the wide track, the rear accentuates the model’s dynamic design. At the same time, its long wheelbase and extended hood embody elegance and round off the perfect proportions of the A6 Avant.

Advanced lighting technology makes a significant contribution to greater road safety and is an essential part of Audi DNA. The new A6 Avant also plays a pioneering role in its class in this area. The design of the headlights and rear lights is all about digitalization, which gives drivers the opportunity to customize the appearance of their A6 Avant according to their own preferences. At the same time, the digital lighting display provides innovative functions that improve communication with other road users. All the while, the lighting technology reflects typical Audi aesthetics. Optional equipment for the A6 Avant includes digital LED daytime running lights made up of 48 individual LED segments per headlight. The optional Matrix LED headlights are characterized by a hexagon-perforated stainless-steel screen that conceals the digital daytime running lights. This new design gives the headlights an even more striking appearance. With a total of seven digital light signatures at the front and rear – several of which are designed as active signatures in which individual segments intelligently brighten up and dim down – the new A6 Avant offers considerable potential for personalization. The second-generation digital OLED rear lights are optionally available at the rear of the A6 Avant and combine lighting design and innovative technology in a unique way. Thanks to the total of eight digital OLED panels, they create a strong recognition value and at the same time increase safety on the road. Each side features 198 OLED segments that create the digital signatures, some of which are active. The active signatures make the lights appear alive through their constant movement. The algorithm specially developed for this function creates a new image from the 396 OLED segments several times per second. The individual segments interact in such a way that the overall light intensity does not vary.

Progressive sportiness: the exterior design The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector. Viewed from the side, pronounced contours emphasize the large wheels –a reference to Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters (4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7. Reduction as a stylistic device: the interior design The design language in the interior of the new Audi A7 Sportback is reduced and clean. The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface. Most vehicle functions can be controlled via two displays in a black-panel look. The upper display is integrated almost invisibly into the dashboard. The choice of colors, upholstery materials, inlays and interior lighting fit perfectly into the futuristic lounge atmosphere.

Additional state-of-the-art equipment, with everything from high-speed cameras to energy-efficient LED lighting systems, supports the team on-site in their work. A dummy lab, component test stands, workshops, and offices complete the Vehicle Safety Center. The IT Center supports AUDI AG’s future-oriented projects with ultra-modern hardware and software. The nearly 10,000 square meters of floor space house around 800 servers and data cabinets. The Energy Control Center provides power and controls the modular energy concept for incampus, based on three cornerstones: a water-based pipeline system, reversible heat pumps, and a cross-energy concept. The buildings on incampus are heated with waste heat from other buildings, such as the IT Center, through the pipeline network and reversible heat pumps. This conserves energy and upcycles energy that would otherwise go to waste unused. A former fire extinguishing basin from the refinery era is being converted into a long-term thermal storage facility to utilize excess heat energy. This gravel water storage system also serves as an example for an EU research project. Cariad has a Competence Center at incampus. The technology park offers IT experts from the software company an attractive working environment. The city of Ingolstadt and Audi have used cutting-edge technology to revitalize and remediate an industrial wasteland, a former refinery site, without sealing additional areas. This renaturalization project is one of the largest in Germany. Smart city and mobility of the future: Audi is planning for the future and has joined up with the city of Ingolstadt and other partners to work on innovations in mobility for the Ingolstadt region. The spectrum ranges from measures for appealing cycling options and public transport initiatives to the use of 5G technology. This is how Audi supported the research projects IN2Lab and 5GoIng.

The new Audi A7 Sportback Exterior and lighting design Particularly sporty interpretation of the new Audi design language: taut, muscular body; wide, low Singleframe grille Side view with sporty-sinewy proportions; powerful contours above the wheels to emphasize the quattro drive, taut roof line, strongly tapered rear end with continuous light strip Digital daytime running lights signature (option) Optional HD Matrix LED headlights with Audi laser light, dynamic lighting effects in the headlights and rear lights when unlocking and locking Length 4,969 millimeters (16.3 ft), wheelbase 2,926 millimeters (9.6 ft), width 1,908 millimeters (6.3 ft), height 1,422 millimeters (4.7 ft) Wheel sizes 18" to 21" Interior design, colors and materials Interior design with clean design language, fusion of architecture and operation Visually seamlessly integrated 10.1-inch display (option), only a few buttons and controls Optional ambient and contour ambient lighting package Wide selection of sophisticated materials such as Valcona leather; new colors; design selection and S line sport package as top equipment User operation New operating and display concept MMI touch response: two touchscreens with haptic and acoustic feedback, intelligent text input Optional natural-language voice control with onboard and cloud search Key functions can be operated from the steering wheel; optional head-up display available Optional Audi virtual cockpit with full HD resolution (1,920 x 720 pixels) Around 400 functions can be personalized via seven profiles, if desired Infotainment and Audi connect New generation of the Modular Infotainment Platform; top version MMI navigation plus with data transmission via LTE Advanced and Wi-Fi hotspot Optional navigation with self-learning function based on driver preferences; online route planning with HERE, detailed 3D city models, four free updates per year New Audi connect and Car-to-X services, including traffic sign and hazard information New myAudi

If the finger pushes so hard that it triggers the function, the icon or list entry lights up briefly. Many symbols are also configured with long-touch and long-push functions. Wiping, scrolling and multifinger gestures are also supported. Text entry on the lower supply detects not only entire words, but also letters drawn over top of each other and confirms this with acoustic feedback. Both displays present the images and graphics on a black background. The graphical user interface has been deliberately reduced so that information can be understood particularly quickly. A few pictographs are subtly animated. The menu structure is lean and intuitively understandable. On the lower display, the start screen can be configured according to your personal preferences. Audi connect content is no longer in a separate area, but in the respective function menus. MMI search is based on free text input. If the driver is looking for a restaurant, for example, the system offers a hit list after just a few letters have been entered. The optional Audi virtual cockpit (together with MMI navigation plus) sport the same look. The digital instrument cluster measures 12.3 inches in diagonal and offers full HD resolution of 1920 x 720 pixels. The driver can choose between two interfaces – the classic view and infotainment mode. Operation is via the buttons and rollers on the multifunction steering wheel. A head-up display, which projects important information as symbols and digits onto the windshield, is also available. The image window for this – 22 x 8 centimeters (8.7 x 3.1 in) is in the driver’s direct field of view. Voice control is another function available with MMI navigation and above. It is designed as natural language voice control. This makes the A7 an intelligent conversationalist and travel companion. The user can speak freely for the most part. The system asks questions, if necessary, allows corrections and additions, and offers selection options.