Audi will promote electromobility and innovation in the east of Munich Horst Hanschur, head of Sales Strategy at Audi: “The Werksviertel is a diverse, modern, inspiring and sustainable urban quarter. This is how we envision the city of the future.” “Audi on demand” mobility service starts up with electrified models
Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.
“The Werksviertel is a diverse, modern and inspiring urban quarter – but above all, it is sustainable. This is how we envision the city of the future. Young urban residents with completely normal everyday mobility requirements are here, and equally B2B customers who are mobile for business reasons. Furthermore, the people of Munich and tourists use the attractive leisure facilities in this new city quarter. In this vibrant creative environment, we will develop innovative concepts for the brand with the start-ups and the settlers,” says Horst Hanschur, head of Sales Strategy and Business Development at Audi. “Here we will consistently make use of electromobility. In this way, many customers will gain their first experience of an electric car through the ‘Audi on demand’ service.” “Audi on demand” is the overarching brand for all mobility services in the company.