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More prestigious, more commanding and more athletic: With a sharpened design and innovative technologies, Audi is bringing out even more of the progressive character of the A8 luxury sedan with driving appeal. At the top of the established technology portfolio in the A8 are the new high-end headlights and taillights. New features include lane and orientation lights for highways. The upgraded A8 has the digital OLED (organic light emitting diode) taillights on-board as standard. See how the redesigned and precisely orchestrated design elements in the front, side and rear of the car sharpen the profile of the brand's top model. Available for this are the chrome exterior package and the new S-line exterior package, which is now available for the A8 for the first time. Here you can find all information about the A8.

These accolades recognize not only the overall design concept, but also key areas of innovation such as lighting design and the interpretation of electric mobility. Together, they celebrate the holistic character of the concept and its relevance within the international design landscape. Massimo Frascella, Chief Creative Officer, AUDI AG: “All these awards are a powerful recognition of the creativity, talent, and passion of the team. But what makes them even more significant is that the Concept C is more than a car – it marks the introduction of a new design philosophy at a decisive moment for the company and the Audi brand.” 2025 Car Design News People Award – Best Concept Car Design The award recognizes the Concept C for its athletic minimalism, precise execution, and uncompromising clarity. “This masterful reinterpretation of Audi's heritage establishes the Concept C as a modern academy standard in automotive design” quoted one of the jurors. The Car Design News People Award is an international industry award presented by the online platform Car Design News to recognize outstanding people and teams in automotive design, and it is awarded annually. 2026 Car Design Award presented by Auto & Design – Best Concept Car Design “Concept C brings minimalism back to the heart of contemporary car design, with a pure and coherent form that appears sculpted from a single block of aluminium, faithful to the brand’s heritage yet futuristic. A masterclass in ‘radical simplicity,’ where clarity, technology, and emotion merge into a work of profound design intelligence” quotes the official jury motivation. The Car Design Award – initiated by the magazine Auto & Design - has established itself as one of the most prestigious international awards dedicated to automotive design and is presented annually. 2026 Top Gear EV Award – Best Concept Car Design The jurors acknowledge the study’s ability to interpret electric driving in an emotional and appealing way.

New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology. Back to the highway: during lane changes, the lane light brightly illuminates both lane markers, while the orientation light indicates the car’s exact position in the lane to give the driver the most support. That is where the second new function comes into play: the direction indicator lights in the lane light. With the blinkers activated, the Digital Matrix LED headlights create a dynamic blinking area on the appropriate side of the lane light. That way, the lane light reiterates and intensifies the signal from the direction indicator lights on the road in front. This means that additional, clear information about the upcoming lane change goes out to traffic in the immediate vicinity.

World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app Package with digital light signatures available on demand This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand. The Q6 e-tron not only marks a new chapter in electromobility at Audi; lighting technology is an important part of Audi’s DNA. With the world’s first active digital light signature, the Audi Q6 e-tron ushers in a new era characterized by distinctive design and aesthetics unique to Audi. The second-generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights.

are three-dimensional sculptures with dynamic character and a modern aesthetic. The V-shaped headlights of the e-tron GT quattro come in three versions: LED, Matrix LED, and laser light as an additional high beam. An expressively designed X-shaped bezel secures the Audi laser light – the additional high beam is available as an option in the e-tron GT quattro and the RS e-tron GT series. The lower area of the headlight consists of detached elements with edges illuminated in blue. The central wings of the daytime running light signature form the upper part of the X. The daytime running light signature also functions as a turn signal and consists of a series of sharply drawn angles that create a sporty look.

Lighting plays a special role in the look of the new Q7. The optional digital Matrix LED headlights with micro-LED modules are built on technology that can directly project high-resolution light patterns, opening up numerous possibilities for adaptive light distribution and lighting assistance. At the rear, third-generation digital OLED rear lights feature communication lighting and an active digital light signature. The Audi Q7 offers up to eight digital light signatures for the rear lights and headlights. The digital OLED panels, with more segments than in previous generations, enable captivating designs with three-dimensional effects in the rear light signatures. The projection light in the doors is a new feature. When the driver’s and front passenger’s doors are opened, a white rhombus unfurls, welcoming the passengers and lighting the path to the vehicle. Audi is now integrating lighting functions in the Q7 series much more closely with driver assistance features. With the lane guidance or orientation lights, for example, important information from the assistance systems is displayed directly in the driver’s field of view ahead of the vehicle with a direct visual reference to the surroundings. These lighting features thus help to increase driving safety. The advanced turn signals are the first of their kind. At night, a stylized turn signal is projected onto the ground in sync with the dynamic signals at the front and rear. This quickly alerts other road users, such as cyclists, to a lane change or turn. The model also offers various driving assistance functions – such as adaptive driving assistant plus, which supports the driver with acceleration, braking, speed and distance maintenance, and lane keeping. This makes driving more comfortable, especially on long journeys. The trained parking feature allows customers to teach the Audi Q7 individual parking maneuvers. The new reverse assist helps when backing out of a dead-end street, for example.

Large all-electric premium SUV combines excellent comfort and versatility with dynamic performance Audi CEO Gernot Döllner: “The AUDI E7X extends the vision of our newly established brand to the important SUV segment. We look confidently to the future with more tailor-made models to come in the next few years.” Fermín Soneira, CEO of the Audi and SAIC Cooperation Project: “The E7X balances Audi heritage with the future. Totally new yet unmistakably AUDI with progressive design, superior driving dynamics, and the latest digital innovations.” AI-powered intelligence, multimedia rear-seat entertainment, and zero- gravity seats take in-cabin experience to the next level Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds. “With the E5 Sportback, which has been honored as China Car of the Year 2026, we opened a new chapter for Audi in China’s electric age. The AUDI E7X now extends that pioneering vision to the important SUV segment,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “With a clear product development roadmap that is seamlessly integrated with the Chinese innovation ecosystem, we look confidently to the future with more tailor-made models to come in the next few years.”

With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds. Scotland, Glasgow. Where the River Kelvin flows into the mighty Clyde, stands the Riverside Museum – an architectural masterpiece that combines movement and history. This is the spot where our road trip begins with a special companion: the new Audi Q3. Its design? Expressive, dynamic, and emotional, with an exciting interplay of sweeping curves and precise lines. From the Riverside Museum, we start our drive into the Scottish Highlands. But first we have to navigate the quirks of a big city that has not always adapted to the demands of modern traffic. In the process, we get to know the new Audi Q3 in all its facets – and how it can support us while driving. Digital companion for every day We get settled into the sporty, elegant seats and immerse ourselves in Glasgow’s urban flair. After just a few minutes, it becomes clear that the new Audi Q3 is much more than a means of transportation – it is a digital companion for everyday life. During a stop in the historic city center, whose roots date back to the 6th century, the park assist plus shows what it can do. It maneuvers the vehicle into even the tightest of spaces with impressive precision. Supported by several ultrasonic sensors and high-resolution cameras, the system recognizes its surroundings in real time and provides clear visual and acoustic feedback – a real advantage when parking in the narrow streets of Scotland’s largest city. Back on the road, the traffic sign recognition system helps the driver keep an overview of things. For example, speed limits and construction zones are reliably detected and projected directly onto the head-up display – this is particularly helpful for those unfamiliar with the area while driving in dense city traffic.