Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the AUDI E5 Sportback – made its debut at the Volkswagen Group Media Night ahead of Auto Shanghai 2025. It is set to enter a market that is powering the transformation of the global automotive industry.
“With our new China-only brand AUDI, we are continuing to push boundaries,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “The E5 Sportback offers the very best qualities of Audi, reimagined for and tailored to customers in China.” “The AUDI E5 Sportback is our first model based on the Advanced Digitized Platform, and it delivers on our brand promise: the best of both worlds. Audi’s DNA and engineering excellence is blended with China’s digital ecosystem and innovations, specifically tailored for our tech-savvy customers,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project. The four-door AUDI E5 Sportback is a bold, fully electric fastback with dynamic proportions (length: 4,881 millimeters, width 1,959 millimeters, height 1,478 millimeters). It offers a power output of up to 579 kilowatts and a maximum range of 770 kilometers. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0 to 100 kilometers an hour in 3.4 seconds. Built on the new jointly developed Advanced Digitized Platform, the E5 offers next-generation connected vehicle functionality and over-the-air updates for all vehicle systems. Market introduction will begin in summer 2025. A new era of Audi in China The new brand AUDI – spelled in capital letters, without the four rings – stands for a shared DNA but clear differentiation. It marks the beginning of a new era for the company in China, ensuring rapid response to the evolving demands of the Chinese market.
Tradition unites: for the twelfth time, Audi brings personalization to life at the Italian design fair Perfection in detail: business flagship A6 Avant impresses with an upgraded interior in Baikal Blue and Neodymium Gold New colors and materials for Audi exclusive’s 30th anniversary: “Material Bar” shows the variety of personal design
Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.
Your car is an unmistakable expression of your personality – that is the philosophy of Audi exclusive. With countless options for personalization, customers can design their vehicle as a one-of-a-kind model. The highest quality materials and a passion for detail are the foundation of individual luxury. The new A6 Avant impresses with perfect proportions that feature a long wheelbase, large wheels, and sculpted body. At Milan Design Week, Audi exclusive will unveil an upgraded version of the luxury model. The sports seats are finished in a luxurious combination of Baikal Blue and Neodymium Gold with contrasting stitching in Baikal Blue. In combination with the Vanadium applications, the A6 Avant takes elegance and exclusivity to perfection. “Neodymium is a metal that occurs naturally in combination with minerals. Our selection of colors was inspired by this luxurious element,” said Color & Trim Designer Nadine Wolfinger. “Combined with the intense hue of Baikal Blue, the interior takes on a particularly elegant appearance.
The accentuated horizontal lines make the interior appear spacious and roomy. The sport seats in black leather/Alcantara with RS embossing accentuate the athletic character of the RS Q3** and the RS Q3 Sportback**. The optional RS sport seats in fine nappa leather with RS-specific honeycomb pattern and integrated head restraints are celebrating a true premiere in the Q3 family**. Their contrasting stitching comes standard in gloss black and optionally in red or blue. Entry lighting with Audi Sport projection in the doors welcomes the driver and front passenger. RS Q3/RS logos also adorn the interior on the steering wheel and the illuminated front door sill trims with aluminum inlay. The engine can be started using the optional start-stop button with its red ring. The RS sport leather steering wheel, flattened at the bottom, comes with multifunction buttons that allow the driver to control two optional RS modes in the Audi drive select dynamic handling system. The RS-specific displays open automatically in the Audi virtual cockpit plus. Inlays in Aluminum Race, anthracite, optionally in piano finish, black, or carbon, round out the sporty interior. For the first time, the interior can also be finished entirely in black. Multi-colored: RS design packages and lighting packages RS design packages in red or blue add colored accents with contrasting stitching on the steering wheel rim, seat belt straps, floor mats, and gearshift lever. The steering wheel and selector lever are designed in Alcantara in this case. With the extended RS design packages, the panels and door armrests are trimmed in red or blue Alcantara. The standard ambient lighting package and the multi-color contour/ambient lighting package illuminate the interior of the RS Q3** and RS Q3 Sportback** when it is dark. Due to the indirect ambient lighting emitted across the area, the door trims and center tunnel appear to be floating. The precise contour light traces the striking design lines of the interior.
Exterior design Compact power packs: SUV and SUV Coupé from Audi Sport GmbH with RS-specific exterior design RS Q3: 4,506 millimeters (14.8 ft) long, 1,851 millimeters (6.1 ft) wide, 1,602 millimeters (5.3 ft) high RS Q3 Sportback: 4,507 millimeters (14.8 ft) long, 1,851 millimeters (6.1 ft) wide, 1,557 millimeters (5.1 ft) high Wide wheelbase: Wheel arches flared by 10 millimeters (0.4 in) Gloss black octagon Singleframe with three-dimensional honeycomb structure is positioned lower as compared to the Audi Q3 20-inch and 21-inch alloy wheels RS-specific roof edge spoiler and bumpers with rear diffuser RS exhaust system with oval tailpipes on both sides LED headlights as standard, optional RS-specific matrix LED headlights with smoked lens covers Engine and drivetrain Legendary five-cylinder power: 2.5 TFSI engine with 294 kW (400 PS) and 480 Nm (354.0 lb-ft) 1-2-4-5-3 – special firing sequence for a unique engine sound Modern classic: Has been voted “International Engine of the Year” nine times in a row since 2010 Draws 17 percent more power from an unchanged displacement of 2,480 cc Zero to 100 km/h (62.1 mph) in 4.5 seconds Top speed of 280 km/h (174.0 mph) (optional) Seven-speed S tronic with short shift times quattro permanent all-wheel drive Suspension McPherson front axle and rear axle as a four-link structure Driving characteristics can be adjusted via the dynamic handling system Audi drive select New “RS1” and “RS2” drive modes can be customized and saved via the MMI touch display, allowing quick access via “RS MODE” steering wheel button 10 millimeters (0.4 in) lower thanks to RS-specific sport suspension Option: RS sport suspension plus with Dynamic Chassis Control (DCC) Precise and direct: Progressive steering with RS-specific tuning Stable: Newly developed RS ceramic brake system with colored calipers and large ceramic brake disks measuring 380 mm (15.0 in) at the front and steel disks with a diameter of 310 mm (12.2 in) at the rear Body Rigid and safe:
Audi and its partners are gearing up to show a total of 19 models at 2025 Auto Shanghai from April 23 to May 2 The new China-only brand AUDI will display its first production model – the AUDI E5 Sportback Four additional debuts: the Audi A6L e-tron, the Audi A5L, the Audi A5L Sportback, and the Audi Q5L Audi CEO Gernot Döllner: “In Shanghai we are going to show that Audi delivers in China too”
The Chinese market continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi will showcase the offerings that bring the company to the forefront of this trend locally and globally, while building on its strong position in the market for combustion-engine vehicles. Audi CEO Gernot Döllner says: “Last year, we took key steps to secure future success in China together with our joint-venture partners FAW and SAIC. As this important market develops further, our tailored models continue to grow in importance. At 2025 Auto Shanghai we are going to show that Audi delivers in China.”
After its own launch and the presentation of its first concept car last year, the new sister brand AUDI is to unveil its first production model in Shanghai – the AUDI E5 Sportback tops the list of debuts. The name describes the models of the new brand: new but shaped by the Audi DNA. It follows the maxim “the best of both worlds”. E is the signifier for fully electric propulsion, the digit5 marks the mid-size segment. And the Sportback is Audi’s signature coupé design. Brand and carare tailored for a new generation of Chinese customers. Market introduction of the AUDI E5 Sportback is going to start in late summer 2025. Furthermore, Audi is unveiling the Audi A6L e-tron, the Audi A5L, the Audi A5L Sportback, and the Audi Q5L at Auto Shanghai 2025. The A6L e-tron will be made at the new Audi FAW NEV Company production site in Changchun. Construction of the plant was finished in late 2024 with production commencing in December of that year.
As an option, the driver can choose the larger Audi virtual cockpit plus with shift light display that prompts the driver to upshift when the maximum engine speed is reached. Special RS displays in the Audi virtual cockpit plus also provide information on tire pressure, torque, power output, lap times, g-forces and acceleration measurements. Quick and convenient: Free-text search and voice control Like the entry of a navigation destination, the MMI search is based on entry of free text – via a virtual keypad when the vehicle is stationary or via handwriting recognition. If the driver is looking for a restaurant, for instance, a list of hits appears after just a few letters. The new natural language voice control, which allows freely structured wording, is even more convenient. The dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted. The dialog goes beyond menu boundaries. For example, the user can call a contact from the telephone book and add the address as a destination. All terms marked in the text are explained in detail in the technology lexicon at www.audi-mediacenter.com/en/technology-lexicon. The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.
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06/04/2025
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Audi to show cooperation with Poliform at Milan Design Week
The proportions of the new Audi A7 Sportback are an optimal basis for the new Audi design language in the luxury class. The interior also takes up the design language of the prologue studies, which relies on reduction as a stylistic device. The design conveys both sportiness and progressiveness. Exterior design Four numbers circumscribe the sporty character of the new Audi A7 Sportback. It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but just 1,422 millimeters (4.7 ft) high. In all dimensions, the differences to the previous model are just a few millimeters. The Singleframe grille of the new Audi A7 Sportback is wide and low-mounted. All adjacent surfaces and lines emanate from it. The side air inlets in the front skirt emphasize the Gran Turismo’s sporty character. Contours reminiscent of the front splitters on a racing touring car form the bottom edges of the two large inlets. Sharply tensioned lines and tautly curved surfaces characterize the side view of the A7 Sportback. The low-set shoulder line draws the visual focal point downward for more sportiness. The window line, which rises continuously towards the rear, conveys dynamics even when stationary. Powerful contours over the wheel arches further emphasize the sporty appearance. They are a feature of new design language, cite the “blisters” of the Audi Ur-quattro and reference the tradition of technology at Audi. The point of the third side window tapers upwards – a throwback to the Audi 100 Coupé S from 1970. Similar to the predecessor model, the rear of the new Audi A7 Sportback is tapered like a yacht. The rear end is about three centimeters (1.2 in) higher, further improving the aerodynamics. At a speed of 120 km/h (74.6 mph), a spoiler extends from the rear hatch.
The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language. Progressive sportiness: the exterior design The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector. Viewed from the side, pronounced contours emphasize the large wheels –a reference to Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters (4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7. Reduction as a stylistic device: the interior design The design language in the interior of the new Audi A7 Sportback is reduced and clean. The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface.