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The new Audi A7 Sportback Exterior and lighting design Particularly sporty interpretation of the new Audi design language: taut, muscular body; wide, low Singleframe grille Side view with sporty-sinewy proportions; powerful contours above the wheels to emphasize the quattro drive, taut roof line, strongly tapered rear end with continuous light strip Digital daytime running lights signature (option) Optional HD Matrix LED headlights with Audi laser light, dynamic lighting effects in the headlights and rear lights when unlocking and locking Length 4,969 millimeters (16.3 ft), wheelbase 2,926 millimeters (9.6 ft), width 1,908 millimeters (6.3 ft), height 1,422 millimeters (4.7 ft) Wheel sizes 18" to 21" Interior design, colors and materials Interior design with clean design language, fusion of architecture and operation Visually seamlessly integrated 10.1-inch display (option), only a few buttons and controls Optional ambient and contour ambient lighting package Wide selection of sophisticated materials such as Valcona leather; new colors; design selection and S line sport package as top equipment User operation New operating and display concept MMI touch response: two touchscreens with haptic and acoustic feedback, intelligent text input Optional natural-language voice control with onboard and cloud search Key functions can be operated from the steering wheel; optional head-up display available Optional Audi virtual cockpit with full HD resolution (1,920 x 720 pixels) Around 400 functions can be personalized via seven profiles, if desired Infotainment and Audi connect New generation of the Modular Infotainment Platform; top version MMI navigation plus with data transmission via LTE Advanced and Wi-Fi hotspot Optional navigation with self-learning function based on driver preferences; online route planning with HERE, detailed 3D city models, four free updates per year New Audi connect and Car-to-X services, including traffic sign and hazard information New myAudi
The RS 4 Avant provides the same level of everyday usability as the A4 Avant base model. The luggage compartment has a capacity of 495 liters (17.5 cu. ft.), which increases to 1,495 liters (52.8 cu. ft.) with the rear seats folded down and cargo loaded to the roof. The luggage compartment lid and the luggage compartment cover are electrically operated as standard. Sensor control for opening and closing the luggage compartment lid is available as an option, and a trailer towing hitch that can be unlocked electrically at the push of a button is also available upon request. Upon request, the RS 4 assists the driver in many situations: more than 30 driver assist systems underline the all-round characteristics of the high-performance Avant. The options are summarized in the “tour” and “city” packages. They include the adaptive cruise assist with stop & go function for automatic distance control, the intersection assist, the lane change warning, or the curb warning. RS 4 Avant customers can choose between eight colors. The Audi exclusive program also includes many more customized paint finishes, for example Nogaro blue, pearl effect.
The proportions of the new Audi A7 Sportback are an optimal basis for the new Audi design language in the luxury class. The interior also takes up the design language of the prologue studies, which relies on reduction as a stylistic device. The design conveys both sportiness and progressiveness. Exterior design Four numbers circumscribe the sporty character of the new Audi A7 Sportback. It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but just 1,422 millimeters (4.7 ft) high. In all dimensions, the differences to the previous model are just a few millimeters. The Singleframe grille of the new Audi A7 Sportback is wide and low-mounted. All adjacent surfaces and lines emanate from it. The side air inlets in the front skirt emphasize the Gran Turismo’s sporty character. Contours reminiscent of the front splitters on a racing touring car form the bottom edges of the two large inlets. Sharply tensioned lines and tautly curved surfaces characterize the side view of the A7 Sportback. The low-set shoulder line draws the visual focal point downward for more sportiness. The window line, which rises continuously towards the rear, conveys dynamics even when stationary. Powerful contours over the wheel arches further emphasize the sporty appearance. They are a feature of new design language, cite the “blisters” of the Audi Ur-quattro and reference the tradition of technology at Audi. The point of the third side window tapers upwards – a throwback to the Audi 100 Coupé S from 1970. Similar to the predecessor model, the rear of the new Audi A7 Sportback is tapered like a yacht. The rear end is about three centimeters (1.2 in) higher, further improving the aerodynamics. At a speed of 120 km/h (74.6 mph), a spoiler extends from the rear hatch.
The new Audi A7 Sportback: Sportiness in its most beautiful form
The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language. Progressive sportiness: the exterior design The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector. Viewed from the side, pronounced contours emphasize the large wheels –a reference to Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters (4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7. Reduction as a stylistic device: the interior design The design language in the interior of the new Audi A7 Sportback is reduced and clean. The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface.
Motorsport history
Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing.
Entering the premier class of motorsport
Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Photo: Showcar with Audi F1 launch livery
Milestones
Success with electric drive concepts
Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races. Things continued to go electric after that: the brand with the four rings competed in the famous Dakar Rally from 2022 with an innovative prototype.
Successes spanning more than a century
The success story of AUDI AG in motorsport Victories and titles since the beginning of the last century
Audi is positioning itself as the sportiest manufacturer in the premium segment and has a perfect basis for this: motorsport. Sportiness, advanced technology and emotional design are the foundations for the success of the Audi brand. Valuable genes for this come from motor racing.
Entering the premier class of motorsport Audi is facing what is arguably its biggest challenge in motorsport. From the 2026 season, the brand will be competing in the FIA Formula 1 World Championship with its own works team. Development of the drive unit (“Power Unit”) is in full swing at the Neuburg an der Donau site. Thanks to open competition, Formula 1 serves as a technology driver for both electromobility and sustainable e-fuels. Success with electric drive concepts Sustainability does not only play an important role in the premier class of motorsport. The company began electrifying its motorsport program in endurance racing in 2012. With the first victory of a hybrid racing car at the Le Mans 24 Hours, Audi achieved a pioneering feat at the world’s most important endurance race in 2012. The Audi R18 e-tron quattro remained unbeaten three times in a row at Le Mans in 2012, 2013 and 2014. Many other innovations such as the Audi laser light complement the pioneering technical achievements. Drivers and manufacturers titles with the hybrid sports car in the 2012 and 2013 FIA World Endurance Championship (WEC) complete the Audi sports car era, which ended in 2016. Following the LMP program with the R18 hybrid sports car, Audi was the first German car manufacturer to compete in the all-electric Formula E racing series in the 2017/2018 season. With four victories and a total of eleven podium finishes, Audi Sport ABT Schaeffler clinched the team championship after twelve races.
Profile of location
Audi has built cars at the Ingolstadt site for 75 years. This is where AUDI AG has its headquarters; around 40,000 employees (as of December 31, 2024) work in Ingolstadt to achieve “Vorsprung durch Technik”. From the initial idea to the finished automobile, the entire production process for the Audi Q2*, Audi A3, Audi A6 e-tron*, and Audi Q6 e-tron* takes place at the Ingolstadt plant. The Audi Ingolstadt location continues to develop into a networked digital factory for the electrified future. Modern production systems and high-tech solutions enable highly efficient, sustainable manufacturing. With the Audi A6 e-tron* and Audi Q6 e-tron*, two fully electric models are rolling off the line in Ingolstadt. By making the assembly lines more flexible across the board and thanks to a battery assembly facility located nearby, the location is well prepared for the gradual shift to electric mobility and production of additional fully electric models. The largest production facility in the Audi Group is the economic engine of the region and, as the primary plant and a high-tech site, it brings five locations together in one think tank: Audi Ingolstadt factory (headquarters with Technical Development) Münchsmünster manufacturing site (module/system production and press shop) Audi Neuburg high-tech area Headquarters of Audi Sport GmbH Headquarters of Audi Formula Racing GmbH Technical Development divisions with a focus on driver assistance systems and integrated safety (FAS/IS)Audi driving experience center Home of Ducati Motor Deutschland GmbH Proving grounds Neustadt a. d. D. (high-security area of Technical Development) incampus technology park (Audi Vehicle Safety Center and Data Center) At the Audi Forum Ingolstadt, the company’s headquarters, Audi presents its products, its tradition, and its social commitment. The Audi Forum is designed as a center for personal encounters between customers, employees, and visitors from all over the world.
With 471 kW (640 PS) and 850 Nm of torque, the new RS Q8 performance takes the top position among models from Audi Sport GmbH An expressive exterior and new, lighter* wheels significantly sharpen the appearance of Audi’s most powerful SUV yet again With a time of 7:36.698 minutes, the RS Q8 performance sets a new best time for production SUVs on the legendary Nürburgring Nordschleife circuit Audi Sport boss Rolf Michl: "The RS Q8 performance owes its lap record to the interplay of the V8 engine and chassis components as well as the passion of the Audi Sport GmbH team for absolute performance."
Audi is rounding out the Audi Q8 model range, not only with the new RS Q8 with an output of 441 kW (600 PS) but is adding a new, second version to the top model in the series: the RS Q8 performance . Its increased output of 471 kW (640 PS) makes the SUV the most powerful series-produced combustion model in the history of Audi Sport GmbH. Both vehicles boast outstanding driving dynamics thanks to an optimized, self-locking center differential while guaranteeing an equally impressive suitability for everyday use.