On the myAudi portal as well as in the data privacy information in the vehicle, customers can also find details for every single service about the data processed by it. * Users can find information on which generation of MIB is installed in the vehicle or how certain service settings can be modified and selected in their vehicle’s instruction manual, from their Audi partner or Audi’s central customer service team. Data privacy? Yes, please! “Our growing range of digital services is also increasing our responsibility. We need to communicate with our customers on data use and data privacy in a manner that is easily understood,” explains Konstantin Willmann. The function developer in the Audi connect area is responsible for implementing these principles in the vehicles. “That’s why – and also due to the EU General Data Protection Regulation (EU GDPR) – we have developed a menu with data privacy settings for our Audi models,” adds the developer. What this means for customers is that while in the car, it only takes a few clicks for them to reach their “privacy settings” in the MMI user menu. There they can activate or deactivate their personal online services based on their data use, and make targeted decisions on data collection options. Since model year 2018, customers can use settings in their vehicles to decide whether or not they principally agree to data processing. Since model year 2020, customers can use these settings in a detailed manner in almost all new Audi models. In the privacy settings of the MMI, customers can deactivate online services if they do not wish for their data to be collected and used.