IAA Mobility 2023

The focus of Audi's activities for media representatives at IAA Mobility will be the revolutionary cockpit and interior of the Q6 e-tron including a completely new display and operating concept. In Munich, Audi's first all-electric model based on the Premium Platform Electric (PPE) will make an appearance as part of the Group Media Night to kick off the show and on the Summit press day at the trade fair. At the Open Space area, which is open to the public, Audi will showcase its EV fleet and the electric concept car Audi activesphere concept. The fifth Audi charging hub will also open in Munich.

Stefan Grillneder Stefan Grillneder
Spokesperson model serie Q6 e-tron, PPE (Premium Platform Electric), Connected Car

How the interior of the Audi Q6 e-tron applies the brand’s new design philosophy in series production

Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6 e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6 e-tron.

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Audi Q8

Expressive design and new lighting technology – the upgraded Audi Q8

Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at 86,700 euros.

New Audi charging hub opens in Munich

New Audi charging hub opens in Munich

Audi has opened a new Audi charging hub in Munich’s Obersendling district. Brand ambassador Felix Neureuther, who was present at the opening, was very happy about the charging offering. The brand with the four rings has recently begun cooperating with &Charge, a company that enables users to publicly rate charging stations and rewards them for doing so. A pilot project is being launched at the Audi charging hub in Nuremberg with the aim of adding an augmented reality experience to the digital ecosystem.

Audi at the IAA in Munich

Audi at the IAA in Munich: World premiere of the Q6 e-tron interior

Starting on September 5, the focus of Audi’s presentation at the publicly accessible Open Space in Wittelsbacherplatz, Munich, will be the brand’s extensive electric fleet. There, Audi will also showcase how material circles can be implemented in serial production as part of a circular economy using different examples. Visitors will also experience the German premiere of the Audi activesphere concept electric concept car – a four-door crossover coupé with a versatile rear section. Panel discussions on topics such as sustainability and design, charging and aerodynamics, digitalization and performance, and test drives in electric Audis further emphasize the brand with the four rings’ presence at IAA.