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09/03/21
Ingolstadt
Company

Virtual reality entertainment holoride on the road to series maturity

Virtual reality entertainment holoride on the road to series maturity
  • New technology merges VR contents with driving movements in real time
  • Showcase rides with new content demonstrate the potential of holoride
  • Start-up visits leading game studios at California roadshow

Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.

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