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“The car will be like a concert hall and the passengers will be sitting in the middle of it.”

  • Interview with sound strategist Dr. Tobias Gründl
  • Holistic sound philosophy as a core competency of the brand
  • E-mobility is changing the audio architectures of the future

“For good sound, not only is measurement technique crucial, but a trained ear as well,” says Dr. Tobias Gründl. The head of Audi’s Sound and Acoustics Development department shines a light on what premium sounds like – and what makes Audi sound distinctive. With Sonos, Audi is presenting a new technology partner. In the future, the car will become a streaming center – and electromobility is driving the audio architecture of tomorrow.

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