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“Design has to stir emotions”

Audi TechTalk Design
  • An interview with Audi Exterior Design chief Philipp Römers and Norbert Weber, head of Interior Design
  • A paradigm shift in design: “From the inside out”
  • Digital design process: Creative collaboration on three continents

Audi Design is starting with a new pair of leaders for exterior and interior design in the future: Norbert Weber has been the head of Interior Design since October 2020 and Philipp Römers has been leading Exterior Design since March of this year. Together with head of Design Marc Lichte, they want to define the direction of the premium brand. It is a huge challenge, given the technological sea change due to electromobility, digitalization, and automated driving. After their first few months, they are sitting for a joint interview for the first time.

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