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Culture and Trends

Movie Partnerships

Audi at the world premiere of ‘Spider-Man: Homecoming’

Successful movie partnerships with Hollywood blockbusters: For many years now the premium brand has been involved in international L.A. studio film productions. In ‘Spider-Man: Homecoming’ the new Audi A8 presents its skills. Happy Hogan and Peter Parker drive autonomously thanks to the Audi AI Traffic Jam Pilot. The moon rover Audi lunar quattro celebrated its film debut in Ridley Scott’s “Alien: Convenant”, before going on a real mission to the moon.

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