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Culture and Trends

Movie Partnerships

Successful movie partnerships with Hollywood blockbusters: For many years now the premium brand has been involved in international L.A. studio film productions. In ‘Spider-Man: Homecoming’ the new Audi A8 presents its skills. Happy Hogan and Peter Parker drive autonomously thanks to the Audi AI Traffic Jam Pilot. The moon rover Audi lunar quattro celebrated its film debut in Ridley Scott’s “Alien: Convenant”, before going on a real mission to the moon.

Press Releases

  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Culture and Trends

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.
  • 04/18/19
    Culture and Trends

    Audi teams up on Marvel Studios’ Avengers: Endgame for comical digital short featuring Captain Marvel

    Audi and Marvel Studios are back together, this time with a hilarious digital short in anticipation of “Avengers: Endgame.” The video, called “The Debriefing,” follows Brie Larson as Captain Marvel and her re-introduction to society after years away from Earth. The video also features the all-electric Audi e-tron.

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