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Movie Partnerships

Hugh Jackman arrives at The Wolverine premiere in Audi R8

Successful movie partnerships with Hollywood blockbusters: For many years now Audi has been involved in international movie productions. In “Iron Man,” Robert Downey Jr., alias Tony Stark, was still driving an Audi R8; in “Iron Man 3” he ultimately relied on an Audi R8 e-tron. True to the motto “Vorsprung durch Technik,” the brand with the four rings developed a purely virtual car for the filming of the bestseller “Ender’s Game.” The car was integrated digitally into the film production.

Recent Press Releases

  • 10/29/13
    Culture and Trends

    Harrison Ford in a sci-fi Audi

    It’s premiere time for the Audi fleet shuttle quattro – the futuristic Audi can now be seen in theaters in the movie “Ender’s Game”. Even at a scaled-down size, the sci-fi car dazzled on the red carpet during the movie’s premiere at the Chinese Theatre in Los Angeles, along with leading stars Harrison Ford, Asa Butterfield, Hailee Steinfeld, Ben Kingsley, Viola Davis and Abigail Breslin. For the movie’s launch, the Audi design team built an illuminated model at a scale of 1:4. In contrast, the car that was driven in the movie by Harrison Ford, alias Hyrum Graff, exists only in the virtual world.
  • 08/07/13
    Culture and Trends

    Virtual vision: Audi designs science fiction car

    Futuristic, progressive and cutting edge: the Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its visionary design, the Audi fleet shuttle quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology.
  • 07/17/13
    Culture and Trends

    Hugh Jackman arrives at The Wolverine premiere in Audi R8

    The stars of The Wolverine, distributed by 20th Century Fox, were joined by a very special guest – the Audi R8 – at the premiere of the film in London’s Leicester Square last night (16 July 2013). The smart occasion was attended by numerous big names including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssen and director James Mangold - all of whom were chauffeured to the top of the red carpet by a fleet of Audi A8s.
  • 04/19/13
    Culture and Trends

    Stars turn out for the special screening of Iron Man 3 including the Audi R8 e-tron

    The stars of Marvel’s Iron Man 3 movie were joined by a very special guest at a VIP screening of the film in London’s Leicester Square on Thursday 18 April: the Audi R8 e-tron. The film, distributed by Disney, is due for general release in cinemas in the UK from 25 April.

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