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Movie & Theater

Audi has been involved in film and theater for many years. Since 2014, Audi has been the principal partner of the Berlinale and has further expanded its partnership with the Berlin International Film Festival. The Audi Short Film Award was initiated in the second year of the partnership. With this film prize, Audi supports both the 20 min|max short film festival, which has taken place annually since 2006, and another short film project that is part of the Audi ArtExperience. And film buffs can also find what they crave at the arthouse theater at Audi Forum Ingolstadt. The cinema has received multiple awards for its exceptional program.

Press Releases

  • 07/19/20
    Company

    Audi Environmental Foundation presents NaturVision Short Film Award to “Traces”

    The Audi Environmental Foundation and the NaturVision Film Festival for nature, wildlife, the environment and sustainability are continuing their collaboration for the third year: the NaturVision Short Film Award, dedicated this time to the theme “Whispering Forest,” is donated and presented by the Audi Environmental Foundation. More than 360 filmmakers from 25 countries submitted their works. The motto for this year’s film festival – “Rethinking” – was also reflected in the design of the festival. The award will be presented for the first time during a purely online event – winner Sébastien Pins will be connected via video message. The prize is worth €5,000.
  • 02/29/20
    Culture

    Audi Short Film Award for “Genius Loci”

    With a value of €20,000, the Audi Short Film Award at the 70th Berlin International Film Festival goes to “Genius Loci” by Adrien Mérigeau. This year’s international short film jury is made up of the Hungarian animation film maker Réka Bucsi, the Turkish curator Fatma Çolakoğlu and the film maker Lemohang Jeremiah Mosese from Lesotho. The jury’s statement on this year’s award winner: “That other night her thoughts merged with the flickering street lights, the skyline and the trash on the sidewalks. This beautifully crafted film effortlessly coordinates the chaos of being human.”
  • 01/29/20
    Culture

    Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet

    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.
  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Culture

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.
  • 06/19/19
    Company

    Audi and Sony Pictures Entertainment Team Up On “Spider-Man™: Far From Home” Digital Content

    Audi has teamed up with Sony Pictures Entertainment to release exclusive digital content ahead of this summer’s upcoming film, “Spider-Man: Far From Home.”
  • 04/18/19
    Culture

    Audi teams up on Marvel Studios’ Avengers: Endgame for comical digital short featuring Captain Marvel

    Audi and Marvel Studios are back together, this time with a hilarious digital short in anticipation of “Avengers: Endgame.” The video, called “The Debriefing,” follows Brie Larson as Captain Marvel and her re-introduction to society after years away from Earth. The video also features the all-electric Audi e-tron.
  • 02/16/19
    Culture

    Audi Short Film Award for “Rise”

    The winner of the Audi Short Film Award at the 69th Berlin International Film Festival, with prize money of €20,000, is “Rise” by Bárbara Wagner and Benjamin de Burca. The International Short Film Jury in the Berlinale Shorts section thus honors the signature style of a lively and experimental documentary that puts the spotlight on the texts, music and dance of a group of young People of Color as an act of self-empowerment. They occupy the public space of the subway in Toronto to perform their concept of edutainment.
  • 01/29/19
    Culture

    Audi e-tron at the Berlinale: film celebrities on the road all-electric

    Audi will drive the stars to the red carpet at the 69th Berlin International Film Festival in the Audi e-tron (electricity consumption combined in kWh/100 km: 26.2-22.6* (WLTP), 24.6-23.7 (NEDC); CO2 emissions combined in g/km: 0*). In its sixth season as principal sponsor, Audi and the Berlinale will together welcome visitors to the Audi Berlinale Lounge, to dive into the festival experience directly next to the red carpet. From February 7 to 16, the Berlinale Open House Program will present varied event formats and exciting discussions with visionaries from the fields of film, culture and business on socially relevant trend topics. The Audi Berlinale Lounge is open to filmmakers and journalists as well as festival visitors.
  • 02/24/18
    Culture

    Audi Short Film Award for “Solar Walk”

    Hungarian filmmaker Réka Bucsi is the winner of the Audi Short Film Award at the 68th Berlin International Film Festival. The award carries a € 20,000 prize. In the “Berlinale Shorts” section, the international short film jury honors the 29 year old’s exceptional artistic signature in her film “Solar Walk”. During the Berlinale, the varied cultural program on offer in the Audi Berlinale Lounge fascinated the audience. More than 16,500 guests visited the Lounge and the “Berlinale Open House” public events.
  • 02/06/18
    Culture

    Experience film culture at the Audi Berlinale Lounge

    More than 350 films, almost 500,000 visitors and a multitude of stars: this year’s 68th Berlin International Film Festival is once again attracting film buffs from all over the world to the German capital. Experience the Berlinale yourself at the Audi Berlinale Lounge located directly on Marlene Dietrich Platz. Together with the Berlinale, Audi will be presenting an extensive cultural program in the two-storey pavilion from February 15–24, including talks, concerts, screenings, lectures and interactive workshops.
  • 06/29/17
    Culture

    Audi A8 in disguise as surprise guest at the world premiere of ‘Spider-Man: Homecoming’

    Wednesday night the new Audi A8* could be seen in Los Angeles alongside many Hollywood stars at the world premiere of ‘Spider-Man: Homecoming.’ Tom Holland, who stars as Peter Parker / Spider-Man, was chauffeured down the red carpet at the TCL Chinese Theatre. Meanwhile, Robert Downey Jr. and Jon Favreau arrived together in a black Audi R8 Spyder*.
  • 06/13/17
    Audi MediaCenter

    New Audi A8 will make its debut in ‘Spider-Man: Homecoming’

    Before the official world premiere, the new Audi A8* appears on the silver screen. The flagship of the premium brand makes a guest appearances in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July . Therefore, movie fans will be the first to catch a glance at the luxurious sedan at the film premiere which takes place in Los Angeles on June 28.
  • 04/27/17
    Culture

    Moon rover Audi lunar quattro featured in “Alien: Covenant”

    The moon rover Audi lunar quattro celebrates its film debut in Ridley Scott’s sci-fi blockbuster “Alien: Covenant” which premieres worldwide this May. Audi experts have developed the Audi lunar quattro in cooperation with the German start-up “Part-Time Scientists”. It will soon embark on an actual mission to space.
  • 02/18/17
    Culture

    Audi Short Film Award goes to Lebanese director Karam Ghossein

    Lebanese director Karam Ghossein has won the Audi Short Film Award, along with its €20,000 cash prize. In the Berlinale Shorts section, he swayed the international short film jury with his film “Street of Death.” The wide-ranging program at the Audi Berlinale Lounge also generated a great deal of interest during the Berlinale. Attracting more than 6,000 visitors, the Lounge was once again the central meeting place for film aficionados. This year the Lounge featured discussions on current movies, debates about new technologies and the popular Berlinale Lounge Nights.
  • 01/31/17
    Culture

    Culture meets technology: Audi at the Berlinale

    The 67th Berlin International Film Festival will showcase the wide diversity of cinema from February 9 to 19. New technologies like virtual reality are important innovation drivers here. As the principal partner to the Berlinale, Audi supports dialogue between the arts and industry with the Berlinale Open House event series and the European Film Market’s EFM Horizon innovation platform. In addition, fans of the cinema can enjoy discussions about current films, exceptional concerts and the best view of the curb where the stars arrive.
  • 12/08/16
    Culture

    Audi extends partnership with the Berlin International Film Festival to 2019

    AUDI AG will remain the principal partner to the Berlin International Film Festival. The brand with the four rings will expand its involvement starting in 2017 to include the new innovation platform of the European Film Market (EFM) known as “EFM Horizon.” This platform fosters use of new technologies in the cinema like virtual reality and encourages the exchange of knowledge across industries. Together with the International Film Festival, Audi is also continuing the high-caliber Berlinale Open House program in the Audi Berlinale Lounge.
  • 06/29/16
    Culture

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 04/18/16
    Culture

    The Audi SQ7 appears in Marvel’s Captain America: Civil War

    For Marvel fans who can’t wait for the official movie release date on April 28, Audi is already offering an exclusive peek at the spectacular duel in the new Audi SQ7*.
  • 02/20/16
    Culture

    Berlinale: Chiang Wei Liang wins Audi Short Film Award

    At the 66th Berlin International Film Festival, Singaporean director Chiang Wei Liang won the Audi Short Film Award with his film “Jin zhi xia mao” (“Anchorage Prohibited”). The award carries a € 20,000 prize. The jury honored the politically-engaged artistic signature of the director with the award in the Berlinale Shorts category. The Audi Berlinale Lounge was again favored by cinema-goers, this year setting a new record of more than 7,200 visitors. Long queues in front of the entrance testified to the audience’s great interest in the events of the Berlinale Open House supporting program and the exclusive view of the red carpet.

Press Folders

  • 02/20/20
    Culture

    Berlinale 2020

    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.
  • 02/16/19
    Culture

    Berlinale 2019

    Audi will drive the stars to the red carpet at the 69th Berlin International Film Festival in the Audi e-tron (electricity consumption combined in kWh/100 km: 26.2-22.6* (WLTP), 24.6-23.7 (NEDC); CO2 emissions combined in g/km: 0*). In its sixth season as principal sponsor, Audi and the Berlinale will together welcome visitors to the Audi Berlinale Lounge, to dive into the festival experience directly next to the red carpet. From February 7 to 16, the Berlinale Open House Program will present varied event formats and exciting discussions with visionaries from the fields of film, culture and business on socially relevant trend topics. The Audi Berlinale Lounge is open to filmmakers and journalists as well as festival visitors.
  • 02/05/18
    Culture

    Berlinale 2018

    Audi has been one of the principal partners of the Berlin International Film Festival since 2014. In December 2016, both Audi and the Berlinale have agreed to continue their successful partnership through 2019. The fifth year of the successful partnership began in November 2017, presenting an Audi Q7 e-tron which will enable Kosslick to drive to all of his meetings in preparation for the 68th Berlinale while maintaining a small carbon footprint.
  • 02/11/17
    Culture

    Berlinale 2017

    Audi has been one of the principal partners of the Berlin International Film Festival since 2014. Following the start of the fourth year of the involvement, both Audi and the Berlinale have agreed to continue their successful partnership through 2019.
  • 05/02/16
    Company

    Audi Late Light Show

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 02/02/16
    Culture

    Berlinale 2016

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