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Movie & Theater

Arthouse Theater Audi Forum Ingolstadt

Audi has been involved in film and theater for many years. Since 2014, Audi has been the principal partner of the Berlinale and has further expanded its partnership with the Berlin International Film Festival. The Audi Short Film Award was initiated in the second year of the partnership. With this film prize, Audi supports both the 20 min|max short film festival, which has taken place annually since 2006, and another short film project that is part of the Audi ArtExperience. And film buffs can also find what they crave at the arthouse theater at Audi Forum Ingolstadt. The cinema has received multiple awards for its exceptional program.

Recent Press Releases

  • 12/08/16
    Culture and Trends

    Audi extends partnership with the Berlin International Film Festival to 2019

    AUDI AG will remain the principal partner to the Berlin International Film Festival. The brand with the four rings will expand its involvement starting in 2017 to include the new innovation platform of the European Film Market (EFM) known as “EFM Horizon.” This platform fosters use of new technologies in the cinema like virtual reality and encourages the exchange of knowledge across industries. Together with the International Film Festival, Audi is also continuing the high-caliber Berlinale Open House program in the Audi Berlinale Lounge.
  • 06/29/16
    Culture and Trends

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 05/02/16
    Company

    Spectacular “Audi Late Light Show” to accompany world premiere of new Audi A5 Coupe

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 02/20/16
    Culture and Trends

    Berlinale: Chiang Wei Liang wins Audi Short Film Award

    At the 66th Berlin International Film Festival, Singaporean director Chiang Wei Liang won the Audi Short Film Award with his film “Jin zhi xia mao” (“Anchorage Prohibited”). The award carries a € 20,000 prize. The jury honored the politically-engaged artistic signature of the director with the award in the Berlinale Shorts category. The Audi Berlinale Lounge was again favored by cinema-goers, this year setting a new record of more than 7,200 visitors. Long queues in front of the entrance testified to the audience’s great interest in the events of the Berlinale Open House supporting program and the exclusive view of the red carpet.
  • 02/11/16
    Culture and Trends

    Electrifying ride: Audi brings stars into the spotlight emission-free

    The Hollywood comedy “Hail, Caesar!” from Oscar winners Joel and Ethan Coen opened the 66th Berlin International Film Festival. The star ensemble around George Clooney and the appearance of Berlinale jury president Meryl Streep at the premiere triggered a flurry of flashes on the red carpet. Also premiering was the Audi Q7 e-tron 3.0 TDI quattro, which chauffeured the stars to the red carpet purely on electric power and emission-free. Audi has been one of the primary partners of the Berlinale since 2014 and not only provides the fleet, but also stages the Berlinale Open House, a comprehensive side program for film fans and trade visitors.
  • 02/02/16
    Culture and Trends

    Audi Berlinale Lounge: on the pulse of the Berlinale

    Watch movie stars on the red carpet, take a peek behind the scenes and rub shoulders with prominent guests: Audi is offering some one-of-a-kind experiences at the 66th Berlin International Film Festival. With the “Berlinale Open House” series, the Audi Berlinale Lounge will present visitors with a multifaceted program of events. One particular highlight this year are the “Berlinale Lounge Nights,” when the lounge will transform into a club where prominent personalities from the film industry provide the right music.
  • 11/26/15
    Culture and Trends

    Audi extends partnership with the Berlin International Film Festival

    Around three months before the start of the 66th Berlin International Film Festival, AUDI AG has extended the contract as principal partner to the festival by another year. Audi and the Berlinale have agreed to continue their successful partnership through 2017. Audi provides a shuttle service with 300 Audi models, including many plug-in hybrid SUVs. In terms of content, the brand with the four rings is actively involved with the Audi Short Film Award as well as the Audi Berlinale Lounge, which includes the Berlinale Open House talk show.
  • 02/14/15
    Culture and Trends

    Berlinale finale: Momoko Seto wins the Audi Short Film Award

    The winner of the first Audi Short Film Award has been chosen: director Momoko Seto won over the international short film jury with her film “Planet ∑.” The Berlinale Open House in the Audi Berlinale Lounge was also a big success – with more than 6,000 visitors following the Berlinale’s progress here. With its Berlinale Lounge, Audi offers an exclusive peek behind the scenes of filmmaking while also supporting the “Kinder machen Kurzfilm” [Kids Make Short Films] initiative.
  • 02/08/15
    Culture and Trends

    Audi Berlinale Lounge: Hot spot for celebrities, fans and automotive experts

    Audi is bringing filmmakers, fans and industry professionals together at the 65th Berlin International Film Festival. Further highlight at Audi Berlinale Lounge was the Audi Berlinale Brunch with numerous prominent guests on Sunday morning. The Lounge is open to the public during the festival and place of Berlinale Open House. Film legends like Oscar winner Sir Ken Adam and experts discuss about actuals trends of the movie and automobile scene.
  • 01/27/15
    Culture and Trends

    Audi highlights new content at the Berlinale

    As the main partner of the Berlin International Film Festival, Audi promotes innovative projects and highlights new content. The Berlinale Open House discussion format – a collaboration between the Berlinale and Audi – features 30 events that assemble prominent guests at the Audi Berlinale Lounge. In addition, the Audi Short Film Award is being presented for the first time this year. The award honors outstanding directing talent in the Berlinale Shorts category. The Audi Programmkino arthouse cinema program in Ingolstadt is simultaneously showing selected films from previous editions of the Berlin International Film Festival.
  • 11/17/14
    Culture and Trends

    Audi promoting directors of short films at the Berlinale

    Audi is considerably expanding its partnership with the Berlin International Film Festival. The central element of the strengthened commitment to the Berlinale is the Audi Short Film Award, which will be presented in the Berlinale Shorts section. The winner of the award will take home EUR 20,000, which will make the Audi Short Film Award one of the world’s most generously endowed prizes for short films. In addition to the award, several more collaborative projects are planned for 2015.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 11/15/13
    Culture and Trends

    Audi new principal partner of the Berlinale

    The Berlin International Film Festival and Audi have agreed on a partnership for the next three years. As principal partner, Audi will provide the car fleet for the festival from 2014. Besides, both parties will be presenting a multifaceted partnership program.
  • 10/29/13
    Culture and Trends

    Harrison Ford in a sci-fi Audi

    It’s premiere time for the Audi fleet shuttle quattro – the futuristic Audi can now be seen in theaters in the movie “Ender’s Game”. Even at a scaled-down size, the sci-fi car dazzled on the red carpet during the movie’s premiere at the Chinese Theatre in Los Angeles, along with leading stars Harrison Ford, Asa Butterfield, Hailee Steinfeld, Ben Kingsley, Viola Davis and Abigail Breslin. For the movie’s launch, the Audi design team built an illuminated model at a scale of 1:4. In contrast, the car that was driven in the movie by Harrison Ford, alias Hyrum Graff, exists only in the virtual world.
  • 08/07/13
    Culture and Trends

    Virtual vision: Audi designs science fiction car

    Futuristic, progressive and cutting edge: the Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its visionary design, the Audi fleet shuttle quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology.
  • 07/17/13
    Culture and Trends

    Hugh Jackman arrives at The Wolverine premiere in Audi R8

    The stars of The Wolverine, distributed by 20th Century Fox, were joined by a very special guest – the Audi R8 – at the premiere of the film in London’s Leicester Square last night (16 July 2013). The smart occasion was attended by numerous big names including Will Yun Lee, Rila Fukushima, Tao Okamoto, Famke Janssen and director James Mangold - all of whom were chauffeured to the top of the red carpet by a fleet of Audi A8s.
  • 04/19/13
    Culture and Trends

    Stars turn out for the special screening of Iron Man 3 including the Audi R8 e-tron

    The stars of Marvel’s Iron Man 3 movie were joined by a very special guest at a VIP screening of the film in London’s Leicester Square on Thursday 18 April: the Audi R8 e-tron. The film, distributed by Disney, is due for general release in cinemas in the UK from 25 April.

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