Audi has been involved in film and theater for many years. Since 2014, Audi has been the principal partner of the Berlinale and has further expanded its partnership with the Berlin International Film Festival. The Audi Short Film Award was initiated in the second year of the partnership. With this film prize, Audi supports both the 20 min|max short film festival, which has taken place annually since 2006, and another short film project that is part of the Audi ArtExperience. And film buffs can also find what they crave at the arthouse theater at Audi Forum Ingolstadt. The cinema has received multiple awards for its exceptional program.

In the area of theater, Audi and the Ingolstadt City Theater have joined forces in a season partnership that began in the 2013/2014 season. Representatives of the City Theater and Audi work together within this partnership to develop ideas and projects that effectively keep this program vibrant. The new partnership form has enabled implementation of the City Theater’s season opening spectacular and the “Kinderstadt 2016” (Kid City 2016) project.


  • The Audi Environmental Foundation award the NaturVision Short Film Award for the third time. Audi Environmental Foundation presents NaturVision Short Film Award to “Traces”
    The Audi Environmental Foundation and the NaturVision Film Festival for nature, wildlife, the environment and sustainability are continuing their collaboration for the third year: the NaturVision Short Film Award, dedicated this time to the theme “Whispering Forest,” is donated and presented by the Audi Environmental Foundation. More than 360 filmmakers from 25 countries submitted their works. The motto for this year’s film festival – “Rethinking” – was also reflected in the design of the festival. The award will be presented for the first time during a purely online event – winner Sébastien Pins will be connected via video message. The prize is worth €5,000.
  • 70th Berlinale - Audi Short Film Award
    Audi Short Film Award for “Genius Loci”
    With a value of €20,000, the Audi Short Film Award at the 70th Berlin International Film Festival goes to “Genius Loci” by Adrien Mérigeau. This year’s international short film jury is made up of the Hungarian animation film maker Réka Bucsi, the Turkish curator Fatma Çolakoğlu and the film maker Lemohang Jeremiah Mosese from Lesotho. The jury’s statement on this year’s award winner: “That other night her thoughts merged with the flickering street lights, the skyline and the trash on the sidewalks. This beautifully crafted film effortlessly coordinates the chaos of being human.”
  • Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet
    Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet
    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.

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