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Movie & Theater

Audi has been involved in film and theater for many years. Since 2014, Audi has been the principal partner of the Berlinale and has further expanded its partnership with the Berlin International Film Festival. The Audi Short Film Award was initiated in the second year of the partnership. With this film prize, Audi supports both the 20 min|max short film festival, which has taken place annually since 2006, and another short film project that is part of the Audi ArtExperience. And film buffs can also find what they crave at the arthouse theater at Audi Forum Ingolstadt. The cinema has received multiple awards for its exceptional program.

Press Releases

  • 01/29/20
    Culture

    Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet

    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.
  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Culture

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.

Press Folders

  • 02/20/20
    Culture

    Berlinale 2020

    For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.
  • 02/16/19
    Culture

    Berlinale 2019

    Audi will drive the stars to the red carpet at the 69th Berlin International Film Festival in the Audi e-tron (electricity consumption combined in kWh/100 km: 26.2-22.6* (WLTP), 24.6-23.7 (NEDC); CO2 emissions combined in g/km: 0*). In its sixth season as principal sponsor, Audi and the Berlinale will together welcome visitors to the Audi Berlinale Lounge, to dive into the festival experience directly next to the red carpet. From February 7 to 16, the Berlinale Open House Program will present varied event formats and exciting discussions with visionaries from the fields of film, culture and business on socially relevant trend topics. The Audi Berlinale Lounge is open to filmmakers and journalists as well as festival visitors.

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