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Today's AUDI AG looks back at a history that spans more than 100 years of automobile construction. An exciting voyage through time that started in the late 19th century. The Saxon brands of Audi and Horch from Zwickau, Wanderer from Chemnitz and DKW from Zschopau played a decisive role in motor vehicle development in Germany. These four brands amalgamated in 1932 to form Auto Union AG – with the sign of the four rings.

Recent Press Releases

  • 06/17/14

    Three major anniversaries for Audi at Goodwood

    Audi Tradition is celebrating three major anniversaries at the Festival of Speed from June 27 to 29, 2014 in Goodwood and, to mark all three occasions, is bringing three iconic motor racing vehicles from Audi’s past to England: The Audi Type C “Alpine Victor” secured the first motor racing triumph. 100 years ago the 35 hp open-topped touring car won the International Austrian Alpine Trial. 80 years ago, the Auto Union Silver Arrow models made their racing debut, which Audi Tradition commemorates by showing the Auto Union Type C racing car from 1936. The trio is completed by the Audi 90 quattro IMSA-GTO, which was entered in the North American race series 25 years ago. Le Mans winners Frank Biela and André Lotterer will be driving for Audi Tradition.
  • 05/02/14

    Audi Tradition in Monaco with Silver Arrows

    Vintage racing fans are in store for an extraordinary experience when grand eras of racing come to life again in the Principality of Monaco on May 10 and 11. Formula race cars from a variety of eras are pitted against one another in spectacular races as part of the Historic Grand Prix of Monaco. The highlight: Fans will be treated to a special race each day on the world-famous Formula 1 circuit. Audi will be there with a 1936 Auto Union Type C and a 1939 Auto Union Type D. At the wheel of the Type C is Formula 1 and Le Mans icon Jacky Ickx. Driving the Auto Union Type D is Audi Board Member for Development Dr. Ulrich Hackenberg.
  • 02/16/11

    How DKW changed the automotive world

    The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another 40 years we find DKW, one of the companies that later became Audi, introducing its F1 model at the 1931 International Automobile Exhibition in Berlin – the world’s first high-volume production car with front-wheel drive.
  • 09/21/09

    Virtual test drive with Audi’s e-tron electric concept car

    Audi fans will be able to drive the e-tron concept car through PlayStation Home starting in late 2009. Audi is the first carmaker to develop its own virtual area there, known as the Audi Space. The Audi e-tron, a high-performance sports car with a purely electric engine, was introduced at the International Motor Show (IAA). Starting in December, it will be available in the Vertical Run driving game within the Audi Space.
  • 05/26/09

    How the “Silver Arrow” legend was born

    75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered for their first race, on the Avus racetrack in Berlin. Although neither Auto Union, the company from which Audi in its present-day form developed later, nor Mercedes Benz won that event, it was not long before these two manufacturers began to dominate international Grand Prix racing, a situation that prevailed until the outbreak of the Second World War in 1939. It seems almost incredible today, but by 1936 the Auto Union racing cars were reaching speeds of up to 380 kilometres an hour on the long straights of the Avus circuit – truly, the birth of a legend.

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