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Recent Press Releases

  • "Neuer Auftritt: Audi Tradition im Internet"

    Audi Tradition – new presence on the Internet

    Audi Tradition now has a new Internet presence online at, and in English at The new Internet pages provide an interesting insight into the eventful history of AUDI AG with its brands Audi, DKW, Horch, Wanderer, Auto Union and NSU. This is a presentation of “Vorsprung durch Technik” going back more than a century.
  • 07/19/02

    The story of Latin scholar Fikentscher

    History comes alive at the Audi museum mobile: Horst Fikentscher, 73, was recently one of up to 1,000 museum visitors a day. His first port of call was the delivery centre where he picked up his new Audi before visiting the museum to find out more about the history, the brands and models that make up Audi’s heritage. Yet the name Fikentscher is itself part of this history. Horst Fikentscher’s grandfather Franz was the company’s co-founder and his father Franz responsible for giving the company its name.
  • 04/08/99

    Dates in the history of DKW

  • 02/08/99

    Horch - Dates in history

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