Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.
Under the central theme “We create tomorrow,” this year’s Annual Report presents emotional articles showing how the company is shaping the automotive future. It includes striking photo spreads like those showing the new Audi TT* and Audi Q7*, an action-packed spy thriller and a high-speed drama surrounding the 13th win at Le Mans.
AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019.
In 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
For the first time in the company’s history, AUDI AG car sales already surpassed the one million mark in August. From January through August, around 1,030,450 customers around the world chose an Audi, a year-on-year increase of 7.2 percent. The company continued its growth trend last month with an 9.8 percent increase to around 118,650 deliveries. Sales for the brand with the four rings once again rose sharply in North America (+19.6%) and in the Asia-Pacific region (+22.4%).
Successful beginning to the second half of the year: AUDI AG delivered around 131,300 cars to customers in July, representing an increase of 9.8 percent year-on-year. Especially the brand’s SUV sales made a significant contribution to this growth. Demand for the models with the four rings made particularly strong gains in China, up 27 percent. Worldwide, Audi sold a total of around 911,800 cars in the first seven months of the year, thereby increasing deliveries by 6.9 percent.
New record for the four rings: AUDI AG posted its best first half-year sales total in the company’s history thanks to year-on-year growth of 6.4 percent. Worldwide, the company handed over some 780,500 cars to customers in the first six months. Audi deliveries in June rose again to around 140,300 cars, representing an increase of 5.5 percent year-on-year. The premium brand made particularly strong gains in China, with sales up 33.5 percent. Sales in the United Kingdom (+14.3%) and the United States (+8.2%) also fostered growth for Audi in June.
AUDI AG enjoyed continued sales growth in May by handing over some 137,200 cars to customers, representing an increase of 6.4 percent compared with the prior-year month. The new A3 family and Audi SUV models in particular strengthened business for the four rings. From January through May, Audi sold around 640,200 cars for a year-on-year boost of 6.7 percent.
Best February in the history of the four rings: AUDI AG once again surpassed its strong delivery results from the same month in the prior year, despite the model changeover of the popular A3 Sportback and a shorter sales month in China. Globally, the company delivered around 110,000 automobiles to customers in February for a 3.2 percent gain. The Ingolstadt-based manufacturer achieved high double-digit growth in the USA (+27.5%). Overall, Audi’s global deliveries over the first two months of the year increased by 9.4 percent to around 221,800 cars, with growth in all three of the company’s large sales regions: Asia, North America and Europe.
A new record-breaking year for AUDI AG: In 2012 the company sold around 1,455,100 premium automobiles worldwide, 11.7 percent more than in the previous year. The Ingolstadt-based carmaker thus clearly surpassed its annual target announced in summer of 1.4 million cars – above all thanks to strong growth rates in North America and Asia. With deliveries exceeding the previous year's figure by more than 152,000, this was Audi's second-highest jump in sales in the history of the company. Only one year previously, in 2011, Audi had attracted around 210,000 additional customers. With around 110,400 deliveries (+0.8%) in December 2012, Audi reached again the strong sales total of the excellent final month of 2011.
Audi continues to grow at a double-digit rate: In November, the Company’s worldwide deliveries were up 10.9 percent on the same month of 2011 to around 123,600 automobiles. Since January, the premium carmaker has handed over around 1,344,750 cars (+12.7%) to customers and has thus already exceeded last year’s record sales after 11 months of the current year. Sales for the whole of 2011 reached 1,302,659 units. Amid difficult market conditions, Audi ended the past month in Europe marginally down on the strong prior-year level (-1.9%). Audi’s sales total for Europe is up 3.5 percent for the period January through November. In all other regions, the Ingolstadt carmaker again achieved significant growth in November, most notably in China (up 25.9%) and the United States (up 24.4%).
AUDI AG started the fourth quarter of the year with another double-digit increase in sales: Thanks in particular to the SUV models Q3, Q5 and Q7, together with the A5 model family, worldwide sales in October were up 13.9 percent year on year, to around 123,600 automobiles. This means some 1,221,150 customers have already purchased a new Audi since January, a rise of 12.9 percent compared with 2011. In October, the Ingolstadt-based carmaker bucked again the market trend in Europe by achieving 4.2 percent growth. Audi’s deliveries continued to grow by well into double figures in the U.S. (+14.5%) and in China, where it gained 29.5 percent last month.
AUDI AG carried over the double-digit growth of the first half of 2012 into July, when the Company delivered some 119,600 automobiles worldwide, an increase of 12.9 percent. This strongest-ever July performance was boosted by a healthy 28 percent increase in unit sales in the United States. In Germany, too, demand for models from the Ingolstadt carmaker were yet again clearly up by 10.7 percent. Overall, Audi handed over some 852,900 cars to customers in the first seven months of the year, 12.4 percent more than in the same period of 2011.
Audi continues to show strong growth in the Asia/Pacific region with 12,037 automobiles sold in July, a 7.6 percent increase compared to the prior-year month (11,189). In China (including Hong Kong), 9,403 new automobiles were sold (up 7.1 percent). Russia is also showing considerable growth with 1,454 customers, a 7.5 percent increase over last year (1,352). Audi posted growth of 10.6 percent in Eastern Europe with 3,466 more automobiles sold than the year before. And some 83,200 cars were handed over to their new owners worldwide, 2.5 percent more than July 2007.
Further information about the official fuel consumption figures and official, specific CO2 emissions of new passenger cars can be found in the “Guide to fuel consumption, CO2 emissions and electricity consumption of new cars,” which is available free of charge from all sales outlets and from DAT (Deutsche Automobil Treuhand GmbH), Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (http://www.dat.de).