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Audi and the Salzburg Festival 20 years of strong partnership

Audi and classical music – a long-standing and fruitful combination. Whether in Salzburg or Schleswig-Holstein, world-famous festivals are built upon a strong partnership with Audi. Audi also possesses extensive festival know-how as as an event organizer, as has been demonstrated since 1990 with the Audi Summer Concerts. But music is not limited to just large festival stages – it is also supported among employees. The employee orchestra known as the Audi Philharmonic Wind Orchestra has existed since 1962. And the Audi Youth Choir Academy was founded in 2007 to enable today’s young talent to develop into the stars of tomorrow.

Press Releases

  • 07/07/21

    Audi is making the history of the Salzburg Festival “experienceable”

    Virtual time travel in an Audi e-tron: At the Salzburg Festival 2021, Audi is linking tradition with innovation and inviting all festival visitors and interested parties on an eventful drive through this history of the festival. In the back of an Audi e-tron, guests approach several locations that played a particular role in the festival’s development. That journey utilizes technology that was originally advanced by Audi and the company holoride and that carries passengers off to three-dimensional worlds via virtual reality glasses while integrating vehicle movements into the experience in real time. About 1,000 experience drives are planned during the course of the festival. In the process, Audi is retrospectively celebrating its 25th anniversary as a leading sponsor and the 100th anniversary of the Salzburg Festival after these rides were canceled last year.
  • 06/15/21

    Lights of Europe! The Audi Sommerkonzerte 2021: open air & digital

    This year’s Audi Sommerkonzerte are taking place between 1 and 4 July 2021 as an open-air festival in Ingolstadt with the motto “Lights of Europe.” On 2 July, worldwide audiences can also experience the Audi Sommerkonzerte in digital form. At the invitation of the artistic director and star violinist Lisa Batiashvili, high-caliber artists will gather in Ingolstadt to celebrate the cultural diversity of Europe through their delight in playing and experimenting. Audi invites audiences to experience together the return of the arts to the stage. Admission to all concerts will therefore be free this year.
  • 06/12/20

    Together for Music! Audi Sommerkonzerte online for the first time in their anniversary year

    Under the motto “Together for Music”, the Audi Sommerkonzerte will be held in Ingolstadt from 2 to 5 July 2020. With four concerts streamed live from the Audi museum mobile and the hall for employee assemblies in Audi’s GVZ industrial park, the festival will celebrate its 30th anniversary with renowned artists and ensembles. For loyal festival audiences, small open-air concerts will take place in Ingolstadt. The originally planned festival program, “Lights of Europe”, is postponed until 2021.

Press Folders

  • 07/03/21

    Let’s celebrate music! Audi Sommerkonzerte 2021

    A festival that brings people together and surprises them – with lively concerts and world-class artists. This is what the Audi Sommerkonzerte are about. Even in times of social distancing. We are convinced that the place for music is on stage and among people. Therefore, under the festival motto “Lights of Europe”, the Audi Sommerkonzerte are taking place – this summer, too. In addition, all concerts are free of charge. “We need music more than ever. Working with high-caliber artists, we will make Europe shine again,” says Lisa Batiashvili, our artistic director. Together with you, we would like to celebrate a musical festival of cultural diversity and the love of playing. An open air and digital event. All concerts are taking place outdoors. And on 2 July we will stream the two concerts of “Let’s celebrate music!” live on the worldwide web. Join us!

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