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Audi and the Salzburg Festival 20 years of strong partnership

Audi and classical music – a long-standing and fruitful combination. Whether in Salzburg, Bayreuth or Schleswig-Holstein, world-famous festivals are built upon a strong partnership with Audi. Audi also possesses extensive festival know-how as as an event organizer, as has been demonstrated since 1990 with the Audi Summer Concerts. But music is not limited to just large festival stages – it is also supported among employees. The employee orchestra known as the Audi Philharmonic Wind Orchestra has existed since 1962. And the Audi Youth Choir Academy was founded in 2007 to enable today’s young talent to develop into the stars of tomorrow.

Press Releases

  • 06/29/16
    Culture and Trends

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 11/23/15
    Culture and Trends

    Audi-O-Rama: conference on the future of music

    Audi invited music legends including Giorgio Moroder, Jean Michel Jarre and Andrew Fletcher, along with opinion leaders and multipliers from the music industry and journalism, for the first Audi-O-Rama conference on 21 and 22 November. The event held in Verbier, Switzerland, revolved around the future of music. Audi will publish results from the conference in 2016 as the “Manifesto on the Future of Music”.
  • 09/04/15
    Culture and Trends

    “Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin“Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin

    With the new “Zeitgeist Symbiosis” series of events, Audi is promoting dialogue with creative minds from various disciplines. At the launch on Thursday evening, musician Chilly Gonzales and producer and DJ Boys Noize performed together live as “Octave Minds” in front of around 200 invited guests. Well known show director Brendan Shelper and lighting designer Chris Moylan presented the show on the Teufelsberg in Berlin.

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