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Audi and the Salzburg Festival 20 years of strong partnership

Audi and classical music – a long-standing and fruitful combination. Whether in Salzburg, Bayreuth or Schleswig-Holstein, world-famous festivals are built upon a strong partnership with Audi. Audi also possesses extensive festival know-how as as an event organizer, as has been demonstrated since 1990 with the Audi Summer Concerts. But music is not limited to just large festival stages – it is also supported among employees. The employee orchestra known as the Audi Philharmonic Wind Orchestra has existed since 1962. And the Audi Youth Choir Academy was founded in 2007 to enable today’s young talent to develop into the stars of tomorrow.

Recent Press Releases

  • 06/29/16
    Culture and Trends

    Audi extends involvement in the Bayreuth Festival with modern art film project

    Berlin/Ingolstadt, June 29, 2016 – Audi is extending its sponsorship of the Bayreuth Festival with an innovative film project. Entitled “Black Mountain,” it is part of the company’s “Zeitgeist” series launched by the company in 2015 to support dialog with creative minds from various disciplines. Audi realized the art film with the artist collective “Like A Wild Beast’s Fur,” with composer Moritz von Oswald and cultural adviser Jan Engel. “Black Mountain” is inspired by Richard Wagner’s “Parsifal,” which is being newly staged this year at the Bayreuth Festival, and adds new perspectives on this stage production. The film can be viewed from July 6–24 as part of the “Black Mountain X Fragments” exhibition at Galerie Patrick Ebensperger in Berlin.
  • 11/23/15
    Culture and Trends

    Audi-O-Rama: conference on the future of music

    Audi invited music legends including Giorgio Moroder, Jean Michel Jarre and Andrew Fletcher, along with opinion leaders and multipliers from the music industry and journalism, for the first Audi-O-Rama conference on 21 and 22 November. The event held in Verbier, Switzerland, revolved around the future of music. Audi will publish results from the conference in 2016 as the “Manifesto on the Future of Music”.
  • 09/04/15
    Culture and Trends

    “Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin“Zeitgeist Symbiosis”: Audi launches musical experiment in Berlin

    With the new “Zeitgeist Symbiosis” series of events, Audi is promoting dialogue with creative minds from various disciplines. At the launch on Thursday evening, musician Chilly Gonzales and producer and DJ Boys Noize performed together live as “Octave Minds” in front of around 200 invited guests. Well known show director Brendan Shelper and lighting designer Chris Moylan presented the show on the Teufelsberg in Berlin.
  • 01/26/15
    Culture and Trends

    Audi Summer Concerts celebrate anniversary

    The Audi Summer Concerts in Ingolstadt and the region are celebrating their 25th anniversary in 2015. To mark this occasion, Audi will present a total of 23 concerts between June 30 and July 27. Kent Nagano is returning to present his own “Vorsprung Festival” as part of the Audi Summer Concerts for the second time. February 2 is the first day of advance ticket sales for all concerts – which will feature classical music performers ranging from renowned stars to young talents.
  • 11/28/14
    Culture and Trends

    Audi intensifies corporate citizenship efforts in Berlin

    Audi is intensifying its involvement in Berlin’s social and cultural life as a new partner to the Grand Opera Gala benefiting the German AIDS Foundation. The 21st Opera Gala will be held on January 10, 2015, in the renovated Deutsche Oper in Berlin.
  • 08/01/14
    Culture and Trends

    “Moving forward together”: Audi continues its involvement with the Salzburg Festival

    Audi today signed a new four-year agreement as main sponsor of the Salzburg Festival. The carmaker has been a partner to the festival since 1994. Both parties want to work even more closely together in future and intend to launch joint projects with an international reach. To mark the partnership’s 20th anniversary, Audi has funded a new wireless microphone system for the festival, allowing audiences at “Jedermann” to enjoy a listening experience without interference.
  • 07/28/14
    Culture and Trends

    Audi and the Salzburg Festival 20 years of strong partnership

    45 days of opera, drama and concerts at 14 venues – that is the Salzburg Festival. Audi has supported this world-famous festival as the main sponsor for two decades now, promoting both its long-term planning and artistic freedom. The partnership began in 1994 with a guest performance of the Salzburg Festival in Ingolstadt. Tonight, the performers from Salzburg will once again strike the final chord for the Audi Summer Concerts of 2014.
  • 01/20/14
    Culture and Trends

    2014 programme

  • 01/20/14
    Culture and Trends

    The festival at a glance

  • 05/14/13
    Culture and Trends

    Maxim Vengerov at the Audi Summer Concerts

    Award-winning violinist Maxim Vengerov will perform with the Ingolstadt Georgian Chamber Orchestra at the conclusion of Ingolstadt’s year as a UNICEF Child Friendly City on June 30. The concert begins at 7.00 p.m. in the main auditorium of the Ingolstadt city theater. A joint effort between the City of Ingolstadt and UNICEF Germany, proceeds will go to the UNICEF Child Friendly City initiative in support of the community of Legmoin in Burkina Faso, West Africa.

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