International fielding and support: Customer support around the globe

Founded in 2009, Audi Sport customer racing produced more than 250 GT3 race cars of the Audi R8 LMS within the first decade. The race cars from now two model generations have found buyers all over the world and customers can rely on receiving global support.

The customer racing program has had an international scope from the very beginning. Right in its debut season, in 2009, the first generation of the Audi R8 LMS, in addition to a title in Germany, won a European championship trophy and a championship in Belgium. Besides other European countries, Australia, Asia and America soon became markets as well.

To satisfy all owners, Audi Sport has established a system of comprehensive support. Since the 2015 season, Audi Sport customer racing has had its headquarters in Neuburg an der Donau and been responsible for all European teams. On the other continents, service partners support the program. In the United States of America, it is Audi Sport customer racing USA and in Asia, Audi Sport customer racing Asia and Audi Sport customer racing Japan. In the Pacific region, Audi Sport customer racing Australia is responsible. Since 2018, teams in Canada have had a dedicated point of contact: Audi Sport customer racing Canada has closely linked the racing program of its customers with retail.

In addition to this permanent support, customer racing consultants from Germany are deployed. They are on site at selected, strategically important events and provide advice to the teams relating to maintenance, setup work and repairs. At major racing series or important single events, Audi Sport customer racing service trailers are the hubs in the paddocks. Overseas, special freight containers serve as logistics centers. “Our customers keep confirming to us how much they’re impressed not only with our products but also our support,” says Chris Reinke, Head of Audi Sport customer racing. “For many teams, this is a key selling point and that’s why we’ve constantly enhanced our services over the course of the years.”