Company history
1993 AUDI HUNGARIA MOTOR Kft. is founded as a 100-percent subsidiary of AUDI AG 1994 Start of four-cylinder engine series production; Official opening of the engine plant 1997 Start of V6 engine series production; Start of V8 engine series production 1998 Establishment of the crankshaft and connecting rod processing line; Start of automobile assembly with the Audi TT Coupé 1999 Start of series assembly of the Audi TT Roadster models 2000 Start of production of diesel engines with pump-nozzle technology 2001 Opening of the Engine Development Center; Assembly of the Audi A3/Audi S3 models begins in Győr, produced until 2003 2005 June 2005: 10 millionth engine from Győr; Audi Hungaria toolmaking goes into operation 2007 Start of production of the Audi A3 Cabriolet; Start of series production of four-cylinder common-rail diesel engines; Start of series production of ten-cylinder biturbo engines 2008 Start of series production of twelve-cylinder TDI engines 2010 Opening of the engine start-up center Start of series production of the Audi RS 3 Sportback 2011 April 2011: Production of the 20 millionth engine from Győr July 2011: Groundbreaking ceremony for plant expansion 2012 May 2012: Topping-out ceremony for the new automobile plan Nov. 2012: Start of production of the new 1.2 and 1.4 liter four-cylinder engines 2013 Audi Hungaria opens its expanded plant in June 2013; series production of the Audi A3 Sedan and the Audi A3 Cabriolet begins at the same time; Sept. 2013: 10,000 employees at the plant; Nov. 2013 Double anniversary: 500,000.
Italdesign S.p.A.
Italdesign has operated as a service company for the automotive industry since 1968. From the beginning, the company specialized in design, engineering, prototyping, and ultra-limited series production, serving both traditional original equipment manufacturers (OEMs) and newcomers to the mobility sector at a global scale. Italdesign is part of the Audi family alongside Lamborghini, Ducati, and Bentley.
Italdesign: More than five decades at the forefront
Antonio Casu
Chief Executive Officer of Italdesign S.p.A.
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Audi makes night into day: the new lighting competence center
Combined Annual and Sustainability Report 2024
Automobilen 1.692.548 Gesamt 2024 1.918.912 Gesamt 2023 2023 2024 422 402 498 442 485 407 514 441 Q1 Q2 Q3 Q4 -11,8 % FinanceStrategy & Company ESG Appendix 39 Audi Report 2024 7 Lamborghini Revuelto: fuel consumption (weighted combined): 11.9 l/100 km; electric power consumption (weighted combined): 10.1 kWh/100 km; CO₂ emissions (weighted combined): 276 g/km; CO₂ class (weighted combined): G; fuel consumption with empty battery (combined): 17.8 l/100 km; CO₂ class with empty battery: G. 8 Audi Q8 e-tron: electric power consumption (combined): 28.0–19.5 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. 9 Detailed figures for fuel/electric power consumption and emissions can be found on page 161. 10 The table includes deliveries of 598,778 (664,607) vehicles manufactured locally by Chinese associated companies and available and sold exclusively in China. 11 Vehicle is/was manufactured locally by associated companies and available and sold exclusively in China. 12 The Audi e-tron is no longer offered for sale as a new passenger car on the German market. 13 Audi e-tron GT: electric power consumption (combined): 21.1–18.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A. 2024 2023 ∆ in % Audi A1 59,363 72,221 –17.8 Audi Q2 71,637 90,823 –21.1 Audi Q2 L e-tron11 18 250 –92.8 Audi A3 197,622 234,547 –15.7 Audi Q3 215,174 221,398 –2.8 Audi Q4 e-tron 107,697 111,735 –3.6 Audi TT 1,826 9,233 –80.2 Audi A4 193,780 236,744 –18.1 Audi A5 71,817 77,474 –7.3 Audi Q5 297,912 331,928 –10.2 Audi Q5 e-tron11 6,002 5,207 15.3 Audi Q6 e-tron 14,991 462 X Audi Q611 5,300 4,561 16.2 Audi A6 243,364 266,932 –8.8 Audi A7 38,314 32,910 16.4 Audi Q8 e-tron8 / Audi e-tron12 28,216 49,001 –42.4 Audi e-tron GT13 7,097 11,203 –36.7 Audi Q7 57,262 72,396 –20.9 Audi Q8 36,983 43,760 –15.5 Audi A8 14,955 20,293 –26.3 Audi R8 1,429 1,591 –10.2 Vehicles before market introduction 459 571 –19.6 Audi brand 1,671,218 1,895,240 –11.8 Bentley Continental 3,741 4,215 –11.2 Bentley Flying
Lifecycle analysis
Audi subjects each and every model to a comprehensive lifecycle assessment or LCA – whether combustion engines, plug-in hybrids, or all-electric vehicles – which makes the environmental impact of Audi’s models transparent over their entire lifecycle. As part of this LCA, Audi divides the lifecycle of its vehicles into three stages: vehicle production, utilization, and recycling. Vehicle production includes the extraction of raw materials, the production of the components, and the final assembly of the cars in Audi’s plants. Secondly, the utilization stage considers the effects of electricity and fuel supply and the direct emissions generated during driving. And then there is the third stage, recycling at the end of the vehicle’s life. The transformation to electromobility impacts all stages of a vehicle’s lifecycle, including making individual components in upstream production processes. As with any industrially manufactured product, vehicle production entails emissions that can occur at different points in a car’s lifecycle. In the production of electric cars, a much larger proportion of carbon emissions are attributable to upstream production processes in the supply chain compared with the production of vehicles with combustion engines. This is primarily due to battery production, which is energy intensive. That’s why Audi relies on measures to avoid and reduce emissions both during production and in later phases of the lifecycle to improve its products’ ecological balance. In production, Audi sees the sustainable use of resources as crucial in order to manufacture electric vehicles as efficiently and environmentally friendly as possible. The company achieved a key goal of its environmental program Mission:Zero at the beginning of 2025. Since then, all Audi production sites worldwide have been manufacturing in a net carbon-neutral manner1. For the long term, Audi is pursuing the vision of achieving net carbon-neutral operations company-wide by 2050.
Massimo Frascella - Biography
His journey began at the Instituto d’Arte Applicata & Design in Turin, where he cultivated his talent and passion for automotive design. After graduating, he began his career at the legendary Stile Bertone, an Italian design studio known for creating concepts and vehicles for global automotive brands, leaving a significant mark on automotive history. During this time Frascella learned the fundamental craft of automotive design. He was later recruited to work at Ford Motor Company in the UK and his quest for new challenges took him to Lincoln/Mercury and afterwards Kia in California, USA. In 2011, Frascella joined Jaguar Land Rover, where he has held leading positions and most recently was the Head of Design for both historic brands. He was responsible for shaping the new design of the iconic Land Rover Defender and more recently the new Range Rover and Range Rover Sport models. As of June 1st, 2024 he took on the role of Chief Creative Officer at AUDI AG. In his position as creative director for brand creative design, he is responsible for the holistic design of every customer touchpoint with the Audi brand. Furthermore, he oversees all aspects of the automotive design such as Exterior, Interior, Colour & Materials, User Interface and User Experience design, Motorsport vehicles and Design Strategy. The design philosophy of Frascella is rooted in simplicity, sophistication and clarity – values he aims to incorporate into every aspect of Audi’s touchpoints to strengthen the brand through a consistent look & feel in all manifestations. Together with Frascella the Audi Design team stand for carving out design as the emotional force that can inspire, connect and drive change, and to cultivate and promote creativity as the beating heart of the brand.
2023: Combined Annual and Sustainability Report
R 2023 Combined Annual and Sustainability Report 2 Audi Report 2023 FinanceStrategy & Company ESG Appendix Co ve r: A U D I A G | Ph ot o: A U D I A G I became the Chairman of the Board of Management of the Audi Group and its four brands Audi, Bentley, Lamborghini and Ducati in September 2023. In the months since then, we the Board of Management team have set a number of major priorities and initiated the Audi Agenda, a leading program that clearly defines the areas that we as a company concentrate on. Our focus is on the four fields of “product,” “technology,” “brand” and “regions.” With an operating profit of EUR 6.3 billion and an operating return on sales of 9.0 percent, we posted robust figures for the Audi Group in 2023 and have a solid financial foundation. At the same time, it’s clear that the next few years will challenge the entire automotive industry. Tough global economic conditions, the technological transformation of the automotive industry and highly intensive competition will place great demands on us. We will apply a clear strategy for each of our brands to ensure that we remain successful in this environment. We made landmark decisions for the Audi brand in 2023 and addressed important fields of action as part of the new Audi Agenda. As evidenced by our many new e-models, such as the Audi Q6 e-tron model line followed by the Audi A6 e-tron family,¹ as well as an entirely new generation of combustion models and plug-in hybrids, Audi is well-positioned for the future on its way to an all-electric product portfolio. As we move forward, the focus will be on premium quality and our customers. We will also concentrate on strengthening the Audi brand in our three core regions – Europe, China and North America – and further balancing our global positioning. In particular, we want to seize new opportunities in the USA. In China, production of fully electric Audi models will also commence this year at our new joint venture with FAW in Changchun.
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Environmental Declaration 2023
Audi sites Ingolstadt, Münchsmünster, Neuburg, Neustadt
Environmental Declaration 2023 Audi sites Ingolstadt, Münchsmünster, Neuburg, Neustadt Environmental Declaration 2023 2 3 This environmental declaration provides facts and figures regarding the continuous improvement of environmental management at the Audi site in Ingolstadt, Audi production in Münchsmünster, Audi Neuburg and Audi Neustadt in accordance with the environmental management system of the European Union on the basis of EMAS. In addition, the environmental declaration provides information on current developments. Environmental Declaration 2023 Environmental Declaration 2023 4 Environmental Declaration 2023 5 Content Dear Readers, This declaration contains a lot of good developments in a nutshell: In our Environmental Declaration 2023, we have summarized our environmental protection activities at the sites and demonstrate that we are doing everything in our power to make our operations more sustainable and environmentally friendly in line with our Audi strategy. The last year was extremely challenging. The effects of climate change are becoming increasingly obvious and require prompt innovative solutions to reduce or avoid the use of fossil energy sources. Additionally, the war in Ukraine disrupted the supply security of important resources over night and massively increased the prices of all processes and materials along the value chain. As a leading car maker, we are aware of our responsibility and do our best to minimize the effects of our vehicles and production on the environment and decrease the use of resources continuously. Even in these challenging times, Audi is holding on to the goal of achieving net carbon-neutral production* at all its own sites, and thus also at the Ingolstadt site, by 2025. The Mission:Zero environmental program that was initiated for this purpose paves the way toward more sustainable production and logistics.
40 facts about 40 years of Audi Sport GmbH
The development of the rhombus: The defining red rhombus of the Audi Sport brand dates back to 1981. It was first registered with the German Patent and Trademark Office on January 23, 1981, one day before the start of the Monte Carlo Rally, where the Audi quattro made its debut in rallying. Effective as of March 16, 1981, the Office protected the rhombus, which initially included three colors, as a word and figurative mark. The colors red, gray, and mahogany brown marked the triple-striped rhombus, as did the livery designs of the rally cars and later the Audi Sport race cars in Trans Am, IMSA GTO, and DTM. In 1990, the sportiest production model, the Audi S2, wore a solid red rhombus with the four rings set into it as its emblem for the first time. For the 1992 DTM season, Audi also visually transformed its racing logo accordingly. Since the 2004 season, the brand has used the red diamond with the name Audi Sport instead of the four rings. Much more than cars: In 1984, quattro GmbH offered its first high-quality collection of travel accessories. In the next step, this was expanded to include exclusive watches and a range for ladies called “Lady quattro”. To this day, the design and sale of accessories is one of the company’s four mainstays. In 1995, a second field was added with an individual program, now known as “Audi exclusive”. Customers have a wide choice of equipment and finishing options. The third pillar came into being in 1996 with the registration as an independent car manufacturer. A fourth field of business was opened in 2011 with motorsport from Audi Sport customer racing. The first of its own cars: quattro GmbH was registered as an autonomous vehicle manufacturer in 1996. In the same year, the sporty Audi subsidiary presented its first high-performance model: the Audi S6 plus with 240 kW (326 hp).