Audi TechTalk Design
Further Information
Marc Lichte: “Aesthetics arise from efficiency” Audi at Design Shanghai 2021 in cooperation with Stella McCartney Mobility for Megacities: Audi AI:ME Audi Aicon concept car – autonomous on course for the future A new dimension of e-mobility: the Audi Q4 e-tron sets a benchmark for interior and operation
Highlights AUDI AG at the IAA 2017
With the concept cars Audi Elaine and Audi Aicon the brand with the four rings offers a look at the mobility of the future – regarding connectivity, piloted driving, the user experience, drive technology and design.
Footage Audi Aicon
With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. The Aicon is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
Design vision Audi Aicon
Design study, technology demonstrator, mobility concept: The Audi Aicon exploits every possibility offered by a autonomous luxury sedan of the future with unprecedented consistency.
e-tron: Heading for the future on electric power
The four-door design vision Audi Aicon provides a glimpse of the decade after next. The brand with the four rings unveiled a fully automated Audi of the future at the 2017 IAA. In a visionary way, the technology showpiece combines innovations in the areas of the powertrain and chassis, digitalization and sustainability. The Aicon is designed for all-electric operation and is supposed to be able to cover distances between 700 and 800 kilometers on a single battery charge.
From driving experience to experience the drive: Audi at the 2019 CES
The Audi Aicon, a “2+2” seater with fully electric drive, is one example of this. Due to the fact that they are even more connected, such cars will offer their users completely new ways to spend their time, for example with the next generation of in-car entertainment. At the CES, Audi will demonstrate how the journey from A to B can turn into an experience for all the senses. In the “Audi Experience Ride,” Audi has transformed the car into a mobile amusement park. Backseat passengers will be able to experience movies, video games, and interactive content even more realistically in the future using virtual reality glasses. The premium brand is presenting a technology that adapts virtual content to the movement of the vehicle in real time. In order to establish this new form of entertainment on the market as quickly and comprehensively as possible, a subsidiary of Audi, Audi Electronics Venture GmbH, has co-founded a startup named holoride GmbH, in which it holds a minority interest. The “Audi Immersive In-Car Entertainment” project provides plenty of action while the vehicle is stationary. The technology takes up the action in movie scenes and translates it into real vehicle movements. The result is a special kind of cinema—the blockbuster literally moves its audience and can be enjoyed with all of the senses. Viewers can also get an idea of how the car of the future will become more than “just” a car. The Audi e-tron integrates seamlessly into the customers’ digital environment, making everyday mobility even simpler and more convenient. The brand’s first fully electric series production model can be equipped with Amazon’s voice service Alexa upon request. Functions on demand is a further highlight. For the first time ever, Audi is offering its customers the possibility to book functions on demand, even after purchasing the vehicle. This opens up a completely new form of individualization.
Audi turns the inside of the car into an amusement park
With the fully connected and self-driving cars such as the Audi Aicon design study, Audi is giving its customers time for things that are important to them. In this “25th Hour”, the Audi of the future will transform into the perfect workplace, a space to relax, or a world of entertainment. Detailed information on the Audi Aicon is available here. Audi has been investigating the extent to which self-driving cars will change our everyday life as part of the “25th Hour” project since 2017. Today, drivers spend an average of roughly 50 minutes per day behind the wheel. In an autonomous car, drivers can make good use of this time: Occupants can relax, work, or make use of various entertainment offers. This is highly relevant to the strategists and designers at Audi. Digitalization and urbanization are changing cities, mobility, and user behavior. Automotive concepts are currently being planned developed—they must merge intelligently and efficiently with urban traffic systems in the future. Further information on the “25th Hour” project is available here. * Figures depending on the chosen equipment level The equipment, data, and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.
The Audi e-tron GT concept
The hood with its airflow on the surface echoes the brand’s two latest show cars, the Aicon and the PB18 e-tron. It is designed in such a way that the airflow hugs the body, thus reducing undesired swirl. The arrow-shaped front section also emphasizes the matrix LED headlights with laser high beam, underscoring the dynamic presence of the Audi e-tron GT concept even while stationary. As already seen with the brand’s current Visions vehicles, the light is also animated here and welcomes the driver with a short function sequence, the wave of light that extends horizontally: a new visual signature that is set to find its way into volume production in future. A light strip runs across the entire width of the rear. This strip dissipates at the outer edges, in the actual lighting units, into individual wedge-shaped LED segments. This architecture links the e-tron GT with the volume-production SUV e-tron, making both instantly recognizable even in the dark as Audi electric automobiles. The new exterior color kinetic dust – a warm, dark color akin to titanium – comes across as practical without being “technoid” standoffish. Depending on the incidence and movement of the light, it provides significant contrast between the body surfaces. Matt, warm-tinted aluminum elements on the window slot trim and rims emphasize these effects even further. Sustainable contemporary feel: the interior Four doors, four seats and a 2.90-meter wheelbase – in the interior, the Audi e-tron GT concept provides a large amount of everyday usability, coupled with a superb quality feel. The functional center of the interior is located at the front left, visibly focused on the driver’s seat. The center console, the large touchscreen in the top section and the line from the door rail and cockpit frame the driver’s workplace, perfectly incorporating the driver ergonomically with the controls and the infotainment of the Audi e-tron GT.