previously headquartered in the German state of Saxony. The company began production of spare parts, motorcycles and DKW vehicles in old buildings in the Ingolstadt fortress. In 1985, the auto- motive company was renamed AUDI AG. Both the company and its products have borne the same name ever since. The plant – in the heart of Bavaria – is home to Audi Group headquarters and the Technical Development division of AUDI AG. As the economic engine for the region around Ingolstadt, Audi is committed to its home on the Danube.
The company’s story of success included chapters for the Audi 80, Audi 100, the quattro and victories in rally racing. Audi con-tinued to develop steadily over the following decades. The Audi 80 became the Audi A4, the Audi 100 was followed by the Audi A6 and a highly diverse model range. After the legendary quattro drive system – the embodiment of the slogan “Vorsprung durch Technik”, Audi introduced a long list of technical innovations onto the market – pioneering lighting technology, lightweight construction and driver assistance systems. A topical item on
this list is the operating concept with touch displays featuring haptic and acoustic feedback. With the four-door concept car Audi Aicon, the brand with the four rings presented a fully self-driving Audi of the future – with no steering wheel or pedals.
With about 400,000 visitors per year, the Audi Forum Ingol-stadt is a popular attraction for people in the region and visitors from all over the world, as well as for people picking up their new cars. It combines production, tradition, shopping, a cinema, dining facilities, driving enjoyment, exhibitions and conference rooms in a single location. Cultural events such as concerts ran-ging from jazz to classical, art exhibitions, factory tours and the Audi museum mobile round off the range of experiences for the whole family. Kids and teens get insights in the themed attrac-tions at Audi, with exciting activity modules