Audi Summit / Smart Factory

Audi Customer Private Lounge
Audi developed the concept of the “Audi Customer Private Lounge” initially for its Audi City sales concept and its future retail operations. In a separate, fully digitalized suite, visitors are able to configure their dream car, view it in almost life-like detail as a virtual model and adapt it to their requirements. This concept unites digital innovation with the expertise and personal attention typically offered by stationary trading methods.