News Frankfurt 2013

Superior design, hand-built quality, systematic lightweight construction and an abundance of high-end technologies: Audi presents the comprehensively updated A8, its successful flagship, at the IAA in Frankfurt am Main. The engine lineup has once again become more powerful and efficient; new assistance systems and the innovative Matrix LED headlights make driving more composed than ever.

Sporty, elegant and multi-faceted – Audi presents the new A3 Cabriolet. The compact four-seater impresses at first glance with its flowing lines and soft top. It is also at the top of its class technically – with systematic lightweight design, new engines, multi-faceted networking and high-performance assistance systems.

The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e-tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 kilometers (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 kilometers (553.02 miles).

Sportiness in a new form – Audi is showing the Audi nanuk quattro concept show car at the IAA in Frankfurt am Main. Its crossover concept combines the dynamics of a high-performance sports car with Audi's quattro expertise on the road, on the race track and also off-road. The V10 TDI engine sets benchmarks for power and efficiency.

Sporty, elegant and multi-faceted – Audi presents the new A3 Cabriolet. The compact four-seater impresses at first glance with its flowing lines and soft top. It is also at the top of its class technically – with systematic lightweight design, new engines, multi-faceted networking and high-performance assistance systems.

quattro is Audi and Audi is quattro – the brand and the technology are indelibly linked. In celebration of the 30th birthday of the Sport quattro, Audi will present its legitimate successor at the 2013 IAA in Frankfurt am Main. The Audi Sport quattro concept show car continues the grand quattro tradition, with a stunning coupe design and plug-in hybrid drive with a system output of 515 kW (700 hp).

Systematic lightweight construction, excellent comfort and a broad portfolio of high-end technologies: Audi has given its flagship, the A8, a wide-sweeping update. The engines are even more powerful and efficient, while new assistance systems and the innovative Matrix LED headlights provide for an added level of composure.

Audi is once again introducing a new automobile on the Internet: The online world premiere of the new Audi A8 will be broadcast exclusively on Audi Media TV (www.audimedia.tv) on Wednesday, August 21, 2013, at 9.00 a.m. CEST. Parallel to this, Audi Communications will provide comprehensive background information on Audi MediaServices.

In the new Audi A8, the turn signal light consists of lighting elements that illuminate in a defined sequence; this makes it easier for others to perceive the driver’s turning intentions, even under difficult conditions.

Audi is now building on its lead in the domain of lighting technology with a world first: The Audi Matrix LED headlights will make their debut on the new A8, which is appearing on the market at the end of 2013. Audi, the technology leader in this field, is thus opening a new chapter in automotive lighting technology.