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Beijing (China)

Audi China: Peking

Audi has been active in China since 1988 and since 2009, AUDI AG is represented in China by a one hundred percent subsidiary, Audi China in Beijing. The company has more than 750 employees and coordinates the business cooperation between AUDI AG, FAW Group and the Joint Venture FAW-Volkswagen. President of Audi China is Werner Eichhorn. The business areas of Audi China include Audi China R&D, Brand Management and Sales & Marketing, Digital Business, PR, Corporate Strategy and Planning, Audi China Sourcing, and Quality/Technical Services.

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Press Releases

  • 06/19/20

    Strategic decisions strengthen Audi’s China business and model series management

    This Thursday, the Supervisory Board of AUDI AG decided on further structural changes, thus strengthening the premium brand’s vehicle-project business. A newly created division will independently manage the model series with currently 65 models as well as the Premium Platform Electric (PPE) project house. Audi CEO Markus Duesmann, in his additional function as Board of Management Member for Development, will also head the new division, which is to be a client for Technical Development. The Supervisory Board has made another strategic decision: The Chairman of the Board of Management will assume direct responsibility for the China business in the future.
  • 12/05/19

    Where Innovation happens: Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

    Under the motto #neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit. The core question remains: Is there a mobility quotient (MQ), similar to an IQ? In what way could the MQ be measured? How will sustainable mobility be defined in the future? And how might we decode the Chinese customers’ needs for electric mobility? These are only some of the questions that 600 participants, external keynote speakers and internal experts discussed during the last two days.
  • 10/25/19

    Audi brings its MQ! Innovation Summit to China

    Audi is inviting pioneers, visionaries and technical experts from all over the world to Beijing for the third MQ! Innovation Summit to discuss new approaches to innovation topics and the mobility of the future. Sustainability, electric mobility, artificial intelligence, automated driving: These are some of the main topics that will be addressed in keynote speeches and examined in workshops with all the participants.

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