From study to successful sports car

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09/03/2014
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In 1995, Audi presented the first Audi TT as a concept study for a sports car with high everyday practicality. Prof. Dr. Ulrich Hackenberg, today Member of the Board of Management of AUDI AG for Technical Development, was the concept developer and project manager responsible for the show car. He and his team of Audi designers developed the concept for a sporty Coupé in just four weeks. A Roadster variant was also created in 1995. The compact sports car was extremely well received as a forward-looking concept and the epitome of revolutionary automotive design.

The first-generation Audi TT was launched on the market in 1998. Closely based on the show car, the production model with its formally coherent design language was a milestone of innovative automotive design. Its aspiration was clear in the tiniest of details: aluminum elements in the interior, progressive wheel design, a short, spherical gear knob and round, closely spaced tailpipes. It also marked the first time that Audi used the fast-shifting S tronic in a production model. Power output ranged from 110 kW (150 hp) to 184 kW (250 hp).

The second generation of the successful sports car followed in 2006. Its design was more tightly integrated into the Audi design language; its driving dynamics those of a mature sports car. The forced-induction engines developed between 118 kW (160 hp) and 155 kW (211 hp). Audi expanded the lineup with an S version producing 200 kW (272 hp) and a true model athlete, the Audi TT RS with 250 kW (340 hp). The later TT RS plus version even produced 265 kW (360 hp).

Groundbreaking technologies such as Audi Space Frame (ASF) lightweight construction, TFSI engines and the sonorous five-cylinder engine played key roles in the car’s success. The second Audi TT was the first sports car with TDI technology.

2014 marks the launch of the third generation of the Audi TT. It is even sportier, more dynamic and more innovative than its predecessor. One characteristic feature has remained across all three generations: the round fuel flap with the typical TT logo.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.