Technical Vorsprung also turns up in other places, such as Dynamic Ride Control suspension. It has been used in other RS models from Audi for a long time.
“For me, the current RS 6 is the crowning achievement of two decades of RS history” From the first generation RS 6 to the current one: Stephan Reil was there from the start and had a lot of influence on the development of the high-performance Audi. A graduate engineer, he became Division Head for Vehicle Customization at quattro GmbH (now Audi Sport GmbH) in 1996. In 1998, he took over as Head of Vehicle Development for all of the company’s complete vehicles and since 2020 he has been in charge of technical development for AUDI AG at the Neckarsulm site. On the twentieth anniversary of the first generation RS 6, the C5, Reil looks back on the challenges in development and technical refinement and remembers defining events.
20 years of the Audi RS 6: “All I need is my RS 6!” Audi is celebrating the RS 6 Avant’s 20th birthday this year. Hotel manager Andreas Fehlberger from Erding near Munich has been behind the wheel of RS models for the same period. In this interview, he tells us what drives him, proverbially speaking, and why the only car he needs in the garage is his 600-PS station wagon.
More Content Further image and video material on the 20th anniversary of the Audi RS 6 Avant will be added gradually. The image and video material listed below is taken from the current press kit.
Press Release - The fourth generation of the RS icon: the new Audi RS 6 Avant Basic Information - The New Audi RS 6 Avant: The Fourth Generation of the RS Icon
As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system is the bridge to the future.
The five-cylinder engine is just as closely linked to Audi's history as it is to the racing heritage of the brand with the four rings. Both the permanent all-wheel drive and the engine that still arouses emotions today are the focus of the quattro moments experience drive, in which Audi is looking back and ahead at locations steeped in history – the Col de Turini in the French Maritime Alps and San Romolo in Italy.
Join us for a look at 40 years of the quattro experience and learn how Audi is powering into the electric future with the all-wheel drive and continuing its long tradition of high-performance engines with the latest development stage of the five-cylinder.
You’ll find all of the details about the event and further press material on the legendary quattro and five-cylinder engine here.
The content have been produced in compliance with all hygiene regulations. All people involved have been tested negative for COVID-19. The photo album will be continuously updated with more content during the event.
Further Information
Videos 40 years of quattro (2020) 40 years, 40 figures, 40 images: fascinating facts and tales about Audi’s quattro technology (2020)
“Vorsprung 2030”: CEO Markus Duesmann on Audi’s sustainable premium mobility transformation (key statements)
The name says it all when it comes to the Audi Media Days in the run-up to the IAA MOBILITY 2021 in Munich: Audi is “#FutureReady”. The company is resolutely transforming itself into a provider of sustainable premium mobility. Indeed, the last day of the event saw Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, outline the company’s vision for the future and give his forecast for the future of mobility.
The content have been produced in compliance with all hygiene regulations. All people involved have been tested negative for COVID-19.
Further Information
Audi Media Days #FutureReady Audi TechTalk Design Audi skysphere concept (2021)
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Media Day Spotlight "M21" (Videos - Part 1)
Media Day Spotlight "M21" (Videos - Part 2)
On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus will describe how the strategy „Vorsprung 2030“ and its implementation in the future look like, what processes are behind them, and how additional innovations are ensuring „Vorsprung durch Technik“.
“Vorsprung 2030“: Audi accelerating transformation
Audi strategy focuses on profitable growth and differentiation: Audi wants to be a sustainable, social, and technological leader by 2030. The premium brand wants to offer electric vehicle customers an unparalleled onboard system with its own ecosystem.
Silja Pieh – architect of a new Audi strategy
The automotive industry is going through a massive transformation – and Audi is right in the middle of it. In the premium automaker’s own transformation, Silja Pieh plays an important role. She leads Audi’s Corporate Strategy Department.
Electrifying test drives – putting preconceived notions to the test
Many people view switching from a vehicle with an internal combustion engine to an electric car as a monumental step. In reality, however, it is significantly less eventful – as four Audi employees recently discovered during test drives in the all-electric Audi Q4 e-tron.
Further Information
On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus will describe how the strategy „Vorsprung 2030“ and its implementation in the future look like, what processes are behind them, and how additional innovations are ensuring „Vorsprung durch Technik“.
Audi Media Days #FutureReady Spotlight Digitization
Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future. Digitalization offers an opportunity to rethink the automobile and for that reason, it is an essential driver of transformation. The ecosystem around the vehicle makes an essential contribution to networked, sustainable premium mobility. The software unit CARIAD is playing an important role in that.
Audi Media Days #FutureReady Spotlight Sustainability
Audi is on its way to becoming a provider of sustainable mobility and is optimizing all links in its value chain to achieve this. At Spotlight Sustainability, Oliver Hoffmann, Member of the Board of Management for Development, presents the premium manufacturer's ambitious goals, the measures it is taking to achieve these and the brand's progress on the road to transformation. He explains, for example, why Audi is cooperating with energy suppliers.
Audi Media Days #FutureReady Spotlight Corporate Culture
How is Audi organizing its transformation to a digital car company? What competencies will be asked of employees in the future? And how will the organization need to organize itself down the road? All of these questions will be discussed on the Spotlight Corporate Culture.
Further Information
The Audi Media Days have been produced in compliance with all hygiene regulations. All people involved have been tested negative for COVID-19.