Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. Newly designed headlights and taillights harness digitalization to offer personalization options. Drivers benefit from a greater range of front vision thanks to laser technology and even more visibility and expression in the rear with digital OLED taillights.
Expressive design and new lighting technology – the upgraded Audi Q8
Pictures
Pictures
Videos
Audi A5 Coupé
The Audi A5 Coupé now feature a new, tauter look and the cutting-edge MMI touch operating concept. Mild hybrid technology offers greater comfort while also reducing fuel consumption.
The focus of Audi's activities for media representatives at IAA Mobility will be the revolutionary cockpit and interior of the Q6 e-tron including a completely new display and operating concept. In Munich, Audi's first all-electric model based on the Premium Platform Electric (PPE) will make an appearance as part of the Group Media Night to kick off the show and on the Summit press day at the trade fair. At the Open Space area, which is open to the public, Audi will showcase its EV fleet and the electric concept car Audi activesphere concept. The fifth Audi charging hub will also open in Munich.
How the interior of the Audi Q6e-tron applies the brand’s new design philosophy in series production
Designed from the inside out: The interior of the new Audi Q6e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6e-tron. If you are a member of the press and would like to receive further press materials, please contact our spokespersons.
Expressive design and new lighting technology – the upgraded Audi Q8
Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness.
This is where experts from Audiand its partner companies develop promising ideas for the future in close proximity to the main Audi plant, Technical Development and important suppliers. Further buildings will be added to the IN-Campus in 2022.” “ Clear commitment to our environment” Andrea Robien, Environmental Geologist, Environmental Protection 9 Audi Report 2021 P h o to : A U D I A G P h o to : A U D I A G P h o to : p ri va te Audi Report 2021 10 S trateg y P ro d u cts & S ervices O p eratio n s & In teg rity V alu e C reatio n & P ro d u ctio n E m p lo yees & S o ciety A p p en d ix In tro d u ctio n “China is the largest sales market for Audiand a central pillar in the Audi strategy. For Audi as a premium brand, the potential in China is huge: The overall market in 2021 totaled more than 20 million passenger cars, of which around 2.4 million were all-electric. In total, Audi has delivered more than seven million vehicles to China since its early market entry in 1988. A key success factor here is our “In China, for China” strategy, which is focused on offering cars that are tailored specifically to the needs of Chinese customers. Audi will work together even more closely in the future - internally within Audi, with Audi China and with our partners FAW and SAIC. Our success is founded on teamwork; we work hand in hand with our strong partners in China. And I’m pleased that we’ve got really good vehicles in our portfolio and that we’ll continue to drive electrification forward in 2022: The new Audi e-tron GT quattro,¹ Audi Q4e-tron² andAudi Q5 Roadjet e-tron³ models will delight our customers! All three models reflect our strategy of electrification and digitalization.
In 2020, Audi surpassed the CO₂ fleet targets for Europe within the Volkswagen emissions pool, improving by around 20 percent in the process. Fleet emissions and consumption Il lu st ra ti o n : M a tt h ia s S e if a rt h 6 Subject to the official data of the European Commission in the annual CO₂ fleet monitoring report of the Volkswagen emissions pool. 7 Subject to official publication by the Minstry for Industry and Information Technology (MIIT) in the annual CO₂ fleet monitoring report. Audi Report 2020 167 & Products & Services P h o to : A U D I A G / G ra p h ic : C o lo rp o n g AUDIBLE BRIGHT Audi Report 2020 Querverweis 3-3_Hell-Hoerbar 168 Products & Services For more comfort Seeing and being seen is not everything. Making the right sound is also important in today’s cars. With its latest lightingand sound technologies, Audi is making its mark when it comes to design and safety. In particular, the latest innovations mean Audi has taken a huge leap towards achieving its goal of making mobility in general and cars in specific a whole lot more comfortable. Text: Manfred Dittenhofer Audi Report 2020 169 Products & Services Cesar Muntada, Stephan Berlitz and Dr. Werner Thomas have one thing in common: They all work in the field of lightingat Audi. Their key place of work is 120 meters long and completely dark – the drivable underground light testing tunnel in the AudiLighting Assistance Center at Technical Development. This is where the latest headlight and rear light technologies are developed and tested.
ach headlight contains one laser module that operates with four high-intensity laser diodes. This module bundles the four intense blue-lightlaser beams. Then a phosphor converter transforms the blue light into pure white light.
With a late steering intervention point, Audi active lane assist does not intervene until shortly before the detected lane marking might be crossed; then it gives a corrective steering intervention in the proper direction. In addition, the driver may choose to be warned by a vibration of the steering wheel when crossing detected lane markings.
Audi pre sense 360˚
The Audi pre sense 360˚ detects collision hazards all around the car and initiates specific safety measures. It includes the following driver assistant systems: • Audi pre sense front • Audi pre sense rear • Audi pre sense basic • Audi pre sense side
Audi pre sense basic
Audi pre sense basic initiates preventive safety measures for occupants as soon as it recognizes a critical driving state. It utilizes information from various vehicle systems to determine this. For instance, it intervenes if the Electronic Stabilization Control (ESC) sensors detect skidding or hard braking. Then the system pretensions the seat belts of the driver and front passenger electrically to reduce their forward or lateral movements. The side windows and sliding sunroof are automatically closed. In addition, the hazard warning lights are activated to alert following traffic.
Audi pre sense front / Audi pre sense city
Audi pre sense front andAudi pre sense city utilize the data of radar sensors and/or the front camera, depending on the car model, to compute the probability of a collision. Within the limitations of the system, it warns of collision threats and initiates braking at specific vehicle speeds. Vehicles are detected in the driving speed range of up to 250 km/h (155.3 mph), pedestrians up to around 65 km/h (40.4 mph) or 85 km/h (52.8 mph) depending on the model, as well as cyclists, depending on the system. If a collision is imminent, the system warns the driver with visual, acoustic and haptic warnings based on a multistage warning concept.
One of the most important laws of the road is to see and be seen. The Ingolstadt-based premium carmaker fulfills this maxim with innovative lighting technologies and combines them with highly expressive design.
Audilaserlight
Available for selected top models, Audilaserlight doubles the range of the high beam. A small laser module in each headlight generates a light cone that extends several hundred meters as a spotlight. The monochromatic and coherent blue laser beam has a wavelength of 450 nanometers. A phosphor converter transforms it into white light suitable for roadway use with a color temperature of 5,500 Kelvin – ideal conditions for the human eye: Drivers enjoy greater contrast and tire less quickly. The laser spot, which is active at speeds of 70 km/h (43.5 mph) and above, also offers significant visibility and safety advantages. The laser spot dims automatically if the camera mounted on the windshield detects other cars within its range.
Digital matrix LED headlights
With the digital matrix LED headlights as top-of-the range equipment, Audi presents a worldwide first in a production vehicle: Broken down into minute pixels, their light can illuminate the road in high resolution. The design is based on a technology abbreviated as DMD (digital micromirror device) and is also used in many video projectors. At its heart is a small chip containing one million micromirrors, each of whose edge length measures just a few hundredths of a millimeter. With the help of electrostatic fields, each individual micromirror can be tilted up to 5,000 times per second. Depending on the setting, the LED light is either directed via the lenses onto the road or is absorbed in order to mask out areas of the light beam. In the Audi e-tron Sportback, the digital light that will expand the offering in mid-2020, performs multiple tasks. It can generate dynamic leaving- and coming-home animations that appear as projections on a wall or on the ground.