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06/23/20
Ingolstadt
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Audi and FC Bayern launch “Audi Digital Summer Tour”

  • Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG: “Unique and innovative format”
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Audi is launching a worldwide pilot project with its partner FC Bayern Munich: The record-holding German champions are going on a virtual summer tour.

The “Audi Digital Summer Tour” will take place from July 25 to August 2 and is intended to give fans worldwide the opportunity to experience the preparation phase in real time. Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG: “Challenging times require very special measures. No football club has ever had such an innovative and unique format before. We are proud to be a partner and to create fascinating and unique experiences for fans all over the world.”

Via digital platforms, the club and its stars will be brought to life for the fans, including digital autograph sessions with the players, virtual fan challenges or interactions with international athletes. A sporting highlight will also be part of the tour: FC Bayern Munich will play a test match at home in the Allianz Arena as part of the Audi Football Summit. The opponent will be announced at a later date.

Karl-Heinz Rummenigge, Chairman of the Board of Management of FC Bayern: “Unfortunately, since we cannot go on the Audi Summer Tour as planned this summer like in recent years, we have now designed this global digital initiative together with our partner Audi in order to live and strengthen the worldwide cohesion of the FC Bayern family, especially in times of corona. Our fans all over the world can look forward to exciting content on our platforms.”

The “Audi Digital Summer Tour” is the launch of a new global campaign under the motto of the “World’s Biggest Sports Family.” With over 290,000 members and more than 4,500 organized fan clubs around the globe, FC Bayern is the world’s largest club in terms of members and always sees itself as a family. The club wants to strengthen this sense of togetherness beyond the summer more than ever.

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The indicated consumption and emissions values were determined according to the legally specified measuring methods. The WLTP test cycle completely replaced the NEDC on January 1, 2022, which means that no NEDC figures are available for vehicles with new type approvals from after this date.

The figures do not refer to a single, specific vehicle and are not part of the offering but are instead provided solely to allow comparisons of the different vehicle types. Additional equipment and accessories (add-on parts, different tire formats, etc.) may change relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

Due to the more realistic test conditions, the consumption and CO2 emission values measured are in many cases higher than the values measured according to the NEDC. This may result in corresponding changes in vehicle taxation since September 1, 2018. Additional information about the differences between WLTP and NEDC is available at www.audi.de/wltp

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany (www.dat.de).

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