Audi plans to acquire Silvercar by expanding its minority share to 100 percent. The U.S.-based mobility technology company has successfully specialized in digital services for flexible vehicle use in the high-end market segment. At the center of its portfolio is an exclusive rental car service at U.S. airports. The start-up, founded in 2012, is known for its seamless customer experience and exceptional service levels — from reservations to vehicle return via mobile app. The Silvercar fleet consists exclusively of silver Audi A4 models.