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Design and Fine Arts

Audi guesting at the Pinakothek der Moderne

Audi maintains a creative dialog with art and design: Art is created on the pulse of time and provides a perspective on developments of the future. As a progressive brand, Audi stands for modern, trendsetting design and seeks creative interaction. The support of visual arts and design therefore plays an important role for the company. As a result, Audi has maintained a longtime partnership with the Bavarian State Painting Collections. Particularly worthy of note here is the current Audi design wall in the “Neue Sammlung” collection at the International Design Museum Munich. In addition, Audi has been represented for many years as a partner to international design exhibitions like Design Miami.

Recent Press Releases

  • 11/29/16
    Culture and Trends

    “The extra hour” installation by Audi and the LEGO® Group at Design Miami/

    More freedom thanks to more time: the central customer benefit offered by autonomous driving is being showcased by Audi at this year’s Design Miami/ exhibition, being held November 30 to December 4, 2016. Audi worked together with the LEGO Group to develop “The extra hour” installation specifically for the exhibition.
  • 05/02/16
    Company

    Spectacular “Audi Late Light Show” to accompany world premiere of new Audi A5 Coupe

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 03/15/16
    Culture and Trends

    Audi Industrial Design collaborates with design lighting manufacturer Occhio

    LED technology from Audi in tandem with exclusive design will soon be available for your living room. At the “Light + Building” trade fair in Frankfurt, Germany, the Audi Industrial Design team and Occhio, the Munich-based company renowned for high-quality design lighting, will celebrate the debut of their jointly developed lighting concept Sintesi.
  • 12/01/15
    Culture and Trends

    Audi at Design Miami: Into an Electric Future

    Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
  • 07/08/15
    Culture and Trends

    Audi meets fashion at Berlin Fashion Trade Shows

    Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 in Audi City Berlin.
  • 06/16/15
    Culture and Trends

    “The great quattro” by Audi at Design Miami/Basel

    This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family.
  • 12/03/14
    Culture and Trends

    The force within: Audi prologue at Design Miami

    Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
  • 06/17/14
    Culture and Trends

    Audi at Design Miami/Basel 2014: Konstantin Grcic designs the “TT Pavilion”

    Audi is presenting its first-ever architecture installation designed by Konstantin Grcic, one of the most influential industrial designers of the age, at this year’s Design Miami/Basel. The source of inspiration for the polygonal TT Pavilion is the new Audi TT. Grcic has used parts of the TT to create a mobile space that transfers the technology of automotive engineering to architectural design.
  • 12/04/13
    Culture and Trends

    Audi at Design Miami/ 2013

    Audi’s presence at Design Miami/ from December 3rd to 8th will be dominated by Audi Sport and will feature two of its sportiest models: the production model R8 Spyder and the R8 LMS ultra for customer racing. The Audi sculpture entitled “Fragmentation” serves as the backdrop. This three-dimensional installation plays with the red rhombus, the symbol of Audi Sport.
  • 09/16/13
    Culture and Trends

    Timeless technology: the Erwin Sattler table clock by Audi design

    Clocks from the Munich clock- and watchmaker and the premium cars from the brand with the four rings share an uncompromising standard of quality and handcrafted precision. This led Audi design and Erwin Sattler to work in close partnership to develop a table clock. The result of this collaboration was presented by Audi and Erwin Sattler Munich at an advance premiere at the BASELWORLD 2013 watch and jewelry show. The clock can now be ordered.
  • 09/11/13
    Culture and Trends

    Audi guesting at the Pinakothek der Moderne

    Audi is bringing something of the flavor of a world debut from the Frankfurt Motor Show to the Pinakothek der Moderne in Munich. Just one day after premiering the pioneering show car at Frankfurt, the carmaker is unveiling it as a sculpture in Die Neue Sammlung – The International Design Museum Munich. Some 1,800 models of the Ur-quattro made from pure aluminum form a “carpet” that symbolizes Audi’s history. The models were manufactured in a small production run, drawing on Audi’s toolmaking expertise.
  • 06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • 06/11/13
    Culture and Trends

    quattro silhouettes: Audi at Design Miami/Basel

    At Design Miami/Basel held from June 11 to 16, Audi will showcase an installation by Tim John: “Home of quattro.” The scenographer will portray milestones from quattro history as silhouettes. And two extraordinary Audi models will take center stage: the new Audi RS6 Avant – unveiled at the Geneva Motor Show in March – and the legendary 1984 Audi Sport quattro. In February 2013, the company with the four rings celebrated a remarkable achievement: the five-millionth Audi with quattro drive rolled off the assembly line.
  • 04/25/13
    Culture and Trends

    “Design Icons” opens in Neckarsulm

    Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.
  • 02/26/13
    Culture and Trends

    Audi hosts “Pinakothek der Moderne”

    Audi is sponsoring Munich’s temporary exhibition space for the Pinakothek der Moderne ("Art Gallery of the Modern"), the SCHAUSTELLE (show site). In return, the Pinakothek museums will be exhibiting art and design at Audi locations in Germany. This collaboration marks another highpoint of a partnership that began in 2010 with the world premiere of Audi A7 in the Pinakothek der Moderne.
  • 05/11/12
    Culture and Trends

    High-end sports machine – the Audi e-bike Wörthersee

    Starting May 16, Audi will be presenting an extremely emotion-inspiring sports machine, the Audi e-bike Wörthersee – at Wörthersee in Carinthia, Austria. The prototype cycle combines an electric drive and muscle power. Head of Design Wolfgang Egger comments: “As a high-performance e-bike for sports and trick cycling, it features the Audi core competences of design, ultra, e-tron and connect.” The Audi e-bike Wörthersee puts in its first major appearance at this year’s Wörthersee Tour, the 31st meet for Audi, VW, Seat and Skoda fans; trial biker Julien Dupont and downhill specialist Petra Bernhard will demonstrate their stunts and streetbike skills.
  • 11/30/11
    Culture and Trends

    Design Miami: Streets without limits

    In the future, streets will communicate with every road user – this hypothesis is put forward by architectural firm Bjarke Ingels Group (BIG) in their vision of mobility of the future. Visitors to Design Miami/ 2011 (November 29 to December 4) can discover what the architecture group’s idea actually looks like. In cooperation with AUDI AG, they have created the interactive LED installation “Urban Future”. At its heart is the Audi A2 concept: an integral part of the future model that connects to its environment.
  • 02/09/11
    Culture and Trends

    Lightweight design for winter sports: the Audi Carbon Ski

    Know-how drawn from skiing and motorsport has been used to develop the perfect ski. The Audi Carbon Ski concept is an eye-catching piece of sports equipment with a minimalist design that focuses fully on one premium material: carbon. The concept study was designed and developed at Audi Concept Design Munich – but like a racing car, it can only be mastered by a top professional. For this reason, the team surrounding chief designer Wolfgang Egger began working on the development of a serial-production ski with the ski specialists from Head. The Audi Carbon Ski may become available already in winter 2011/2012.
  • 12/01/10
    Culture and Trends

    Design Miami: Filling up on creativity

    Fill it up, pay, get on your way. It probably won’t be that easy with electric cars, since charging takes longer than filling up with gasoline or diesel. At the Design Miami show (December 1 to December 5), Audi takes a playful look at this aspect: What can drivers do in the meantime? What amenities will charging stations of the future have to offer?
  • 06/16/10
    Culture and Trends

    Audi Design soccer table starts production

    A football is always a football! You can kick an old one around just as easily as a modern one. The same applies to the good old table soccer game. A strong wooden frame, 22 players and of course the traditional green pitch – what more could you need for excitement and fun? The Audi design team nonetheless decided to take a closer look at this rectangular table, and decided that a rounded-off shape would be better. Two years ago the Audi Design soccer table was still a study from Audi Concept Design Munich; now a small batch is to be produced. Times change: let nobody say that a table soccer game doesn’t have to look good. After all, in professional soccer these days the ball is made from polyurethane, not leather.

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