Audi maintains a creative dialog with art and design: Art is created on the pulse of time and provides a perspective on developments of the future. As a progressive brand, Audi stands for modern, trendsetting design and seeks creative interaction. The support of visual arts and design therefore plays an important role for the company. As a result, Audi has maintained a longtime partnership with the Bavarian State Painting Collections. Particularly worthy of note here is the current Audi design wall in the “Neue Sammlung” collection at the International Design Museum Munich. In addition, Audi has been represented for many years as a partner to international design exhibitions like Design Miami.
In 2007 Audi became a founding member of the Foundation for Concrete Art and Design Ingolstadt, which cares for the estates of prominent artists and designers. Successful projects like Art and Beat Night and the Audi “Kunstraum” (Art Space) grew out of this partnership. Through the additional cooperation with the Museum für Konkrete Kunst (Museum for Concrete Art), the 2014 program was expanded with the diverse weekend program “Sonntags?Kunst!” (Sunday?Art!).