The company has been cooperating with the Bavarian State Artwork Collections since 2010. As the kick-off, Audi used the unique ambiance of the Pinakothek der Moderne in Munich for the world premiere of the Audi A7 Sportback. In 2013, the Pinakothek der Moderne presented two guest exhibitions at Audi sites in Germany. In 2013 the company and its Audi design wall began a five-year stint in the Neue Sammlung – The International Design Museum Munich permanent collection.
In 2007 Audi became a founding member of the Foundation for Concrete Art and Design Ingolstadt, which cares for the estates of prominent artists and designers. Successful projects like Art and Beat Night and the Audi “Kunstraum” (Art Space) grew out of this partnership. Through the additional cooperation with the Museum für Konkrete Kunst, the 2014 program was expanded with the diverse weekend program “Sonntags?Kunst!” (Sunday?Art!).