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Culture and Trends

Design and Fine Arts

Audi guesting at the Pinakothek der Moderne

Audi maintains a creative dialog with art and design: Art is created on the pulse of time and provides a perspective on developments of the future. As a progressive brand, Audi stands for modern, trendsetting design and seeks creative interaction. The support of visual arts and design therefore plays an important role for the company. As a result, Audi has maintained a longtime partnership with the Bavarian State Painting Collections. Particularly worthy of note here is the current Audi design wall in the “Neue Sammlung” collection at the International Design Museum Munich. In addition, Audi has been represented for many years as a partner to international design exhibitions like Design Miami.

Press Releases

  • 12/06/17
    Culture and Trends

    Audi at Design Miami: exclusive experience of the stages of technical development

    Audi is offering a glimpse into the complex research and development process for the new A8. At the opening of Design Miami 2017, the premium car brand is presenting the first-ever exhibit of the “Audi Motherboard.” The replica of an original test system from the Technical Development division illustrates the complexity of the luxury sedan.
  • 04/04/17
    Culture and Trends

    Innovative on-board products for airlines: Audi Industrial Design cooperates with SPIRIANT

    Audi Industrial Design creates products for airlines. Together with aviation experts of SPIRIANT, the concept design studio of the brand with the four rings has drafted three collections for the premium categories of airlines. The collections are presented for the first time at the trade show “World Travel Catering and Onboard Services Expo”.
  • 11/29/16
    Culture and Trends

    “The extra hour” installation by Audi and the LEGO® Group at Design Miami/

    More freedom thanks to more time: the central customer benefit offered by autonomous driving is being showcased by Audi at this year’s Design Miami/ exhibition, being held November 30 to December 4, 2016. Audi worked together with the LEGO Group to develop “The extra hour” installation specifically for the exhibition.
  • 05/02/16
    Company

    Spectacular “Audi Late Light Show” to accompany world premiere of new Audi A5 Coupe

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 03/15/16
    Culture and Trends

    Audi Industrial Design collaborates with design lighting manufacturer Occhio

    LED technology from Audi in tandem with exclusive design will soon be available for your living room. At the “Light + Building” trade fair in Frankfurt, Germany, the Audi Industrial Design team and Occhio, the Munich-based company renowned for high-quality design lighting, will celebrate the debut of their jointly developed lighting concept Sintesi.
  • 12/01/15
    Culture and Trends

    Audi at Design Miami: Into an Electric Future

    Audi is presenting the future of electric mobility at this year’s Design Miami in the shape of the Audi e-tron quattro concept. The Stockholm design studio “Humans since 1982” has been given the commission to present the sporty SUV. Audi has been a partner of Design Miami since 2006.
  • 07/08/15
    Culture and Trends

    Audi meets fashion at Berlin Fashion Trade Shows

    Audi is promoting a creative dialog between designers from various disciplines. At the Audi stand at the Berlin Design Trade Show, SEEK, colorfully mixed teams tackle different design tasks. The show runs from July 8th through the 10th. In the evening Designer Anouk Wipprecht will be presenting her new collection inspired by the Audi A4 in Audi City Berlin.
  • 06/16/15
    Culture and Trends

    “The great quattro” by Audi at Design Miami/Basel

    This year, the Audi presence at Design Miami/Basel revolves around the new Audi Q7. The brand with the four rings is the exclusive automotive partner of the show and from June 16 to 21 it will be exhibiting “The great quattro”: a three-dimensional installation with dark monoliths which prominently showcases the largest model of the Audi SUV family.
  • 06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • 04/25/13
    Culture and Trends

    “Design Icons” opens in Neckarsulm

    Dr. Florian Hufnagl, Director of Die Neue Sammlung – The International Design Museum Munich, together with Audi Board Member for Production Frank Dreves officially opened the exhibition “Design Icons” at the Audi Forum Neckarsulm today, where – until the end of June – the museum will display highlights of its Permanent Collection. Admission is free.

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