The market

The target group for twelve-cylinder cars is understandably one characterised by out-and-out exclusivity. 6,000 new luxury cars with twelve-cylinder engines, predominantly German-built, are sold each year worldwide. 

The new Audi A8 L 6.0 quattro now takes up its position among the leading members of this exclusive club. Its performance, displacement and the combination with quattro four-wheel drive single it out as a unique product in a unique market. Current production plans envisage an increase in volume to four times that of the previous model. Most of this contingent will be destined for the German market. 

The prospective buyers of the new A8 L 6.0 quattro are people who have a strong affinity with fascinating technology and therefore with the unequalled performance of this car. They are people who feel at home in the luxury vehicle category; many of them may already have previously driven an A8. 

These highly discerning customers are predominantly male and aged around 50. They are generally self-employed and educated to a high level. These people, who are enthusiastic about advanced technology and appreciate aesthetic excellence, cover considerable distances in their car and therefore value the particular blend of luxury, representative elegance and the incomparable power of the twelve-cylinder A8.

The equipment, data and prices stated here refer to the model range offered for sale in Germany. Subject to amendment; errors and omissions excepted.