Footage of the Audi e-tron GT prototype in black camouflage wrap from the driving experience in Oman. This footage from December 2023 contains exterior shots as well as driving scenes.
Footage of the Audi e-tron GT prototype in golden camouflage wrap from the driving experience in Oman. This footage from December 2023 contains exterior shots as well as driving scenes.
With the e-tron, Audi embarked on the path to electric mobility in 2018 and has written a success story with around 150,000 vehicles delivered to customers worldwide. The family of electrically powered models has grown in recent years and months: Audi e-tron GT quattro, RS e-tron GT, Audi Q4 e-tron, and Audi Q8 e-tron have significantly expanded the product portfolio. The Audi Q6 e-tron will be added in 2024 as the first electric model produced in Ingolstadt and the first battery-electric vehicle (BEV) on the Premium Platform Electric. The new Audi Q6 e-tron will be launched in Germany and numerous other European countries from the third quarter of 2024. The Audi Q6 e-tron quattro and the SQ6 e-tron will be available to order from the end of March 2024 and start at EUR 74,700 and EUR 93,800, respectively. The equipment, data and prices specified in this document refer to the model range offered in Germany.
Founded over 40 years ago with a handful of employees, today Audi Sport GmbH – formerly quattro GmbH – shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models bearing the four rings are permitted to use the abbreviations R and RS. In addition to dynamic models for its general customer base, the company handles customizations through the Audi exclusive program, the Audi collection, and Audi Sport racing. Audi Sport GmbH is headed by Rolf Michl, and Audi will enter Formula 1 for the first time in 2026. The independent Audi Formula Racing GmbH was founded as a wholly-owned subsidiary of Audi Sport GmbH for this purpose. Headed by CEO Adam Baker, the subsidiary is responsible for developing and producing the specially designed power unit. The model portfolio – Exceptional performance on four wheels Boasting 12 models, the Audi Sport GmbH portfolio is more extensive than ever – the number of models has doubled since 2012. Customers interested in buying a car from the sporty Audi subsidiary can also have Audi exclusive customize their purchase. The current model family ranges from the compact AudiRS 3
A clear course towards electric mobility
Audi believes in electric mobility. The brand intends to electrify its entire model range in the coming years. The introduction of the Audi Q6 e-tron and the Audi A6 e-tron in 2024 mark the next step of this transformation. Next on Audi’s ambitious e-roadmap: By 2027, it plans to have electrified all its core segments, and by 2033, to have phased out the production of vehicles with combustion engines. For the electrification of its models, Audi is leveraging Group-wide synergies and has multiple cross-brand platforms at its disposal. The brand with the four rings’ actions promoting sustainable electric mobility include expanding green power and its own charging infrastructure, for example the Audi charging hubs.
“In the coming years, we will fundamentally strengthen and rejuvenate our portfolio with numerous new models – again bringing our idea of Vorsprung durch Technik to the street. Our groundbreaking electric cars are the focus of this transformation,” says Gernot Döllner, CEO of AUDI AG. According to Döllner, the company’s early commitment to electric mobility has led to a clear plan for leading the technological shift. The e-roadmap, Döllner says, stipulates the gradual phasing out of the production of vehicles with combustion engines, among other steps. “Ultimately, our entire portfolio will be switched over to electric mobility. Along the way, we are positioned robustly and flexibly for the coming years with our new electric cars and a completely new generation of combustion models and plug-in hybrids,” says Gernot Döllner.
A constantly growing product range of fully electric models
Audi‘s focus on electric mobility and established product portfolio of fully electric models has already brought the company initial successes on its path towards electric mobility.
Vehicle exchange between Ducati Chief Test Driver Alessandro Valia and Jaan Mattes Reiling, Technical Project Manager of the Audi e-tron GT model family. Lively discussion among experts regarding the fascination and safety of motorcycles and electric cars. In addition to state-of-the-art technology, top models convey quality and a substantial dose of emotion.
Both models are real eye-catchers. The prototype for the e-tron GT family and the Ducati Panigale V4 R equally embody sporty-elegant design as well as pure performance. With their unique characteristics, Audi’s electric Gran Turismo and the uncompromising motorcycle primarily designed for the racetrack from the Italian Borgo Panigale, are the pinnacle of technology and passion.
Certainly, these two flagship models leave no enthusiast of mobility indifferent. This also applies to the two men who played a crucial role in the development of the prototypes for the new e-tron GT family and the Ducati Panigale V4 R – Jaan Mattes Reiling, Technical Project Manager at Audi in Neckarsulm, and Alessandro Valia, Chief Test Rider and Developer at Ducati. It's no surprise that, after taking each other’s models for an exclusive spin at the Audi Sport GmbH in Neuburg, both agree on the performance as well as the manageability of the vehicles. Audi specifically provided Test Chief Valia with the prototype of the optimized e-tron GT quattro for the occasion. Alessandro Valia: Both models undoubtedly have a substantial amount of power and both meet the prerequisites to safely deliver this power to the road.
Audi’s Mission:Zero environmental program Mission:Zero is the Audi environmental program for consistently sustainable production. All activities and measures for reducing our ecological footprint at Audi sites worldwide in administration, production, and logistics are bundled here. The focus is on Audi’s key fields of activity in decarbonization, water use, resource efficiency, and biodiversity. One key objective is to achieve net carbon-neutral production locations by 2025. Mission:Zero at the Neckarsulm site On the road to the carbon-neutral factory:Since 2020, the entire Neckarsulm site has used green power exclusively. By 2025, Audi will transform Neckarsulm to a completely net carbon-neutral site. Net carbon-neutral production of the Audi e-tron GT quattro at Böllinger Höfe: Production of the e-tron GT quattro at Böllinger Höfe is already net carbon-neutral today. To achieve this, Audi uses green electricity and heat from renewable sources – an important milestone both for Audi and the Neckarsulm site. Even delivery of the Audi e-tron GT quattro to customers in Europe and the USA is net carbon-neutral.
Audi at the Neckarsulm site
The Audi Neckarsulm site has been manufacturing cars for over 100 years. Driven by innovative ideas, passion, and the pursuit of perfection, the location has developed from its beginnings as a knitting machine workshop to a modern car manufacturing site. Last year, Neckarsulm celebrated a special anniversary under the motto “150 years as the engine of change: Audi Neckarsulm – a strong history, a strong future”. AUDI AG is one of the largest employers in the Heilbronn-Franken economic region. 15,464 people work here for the Mobility of the Future. Current model series at location: Audi A4, Audi A5 Cabriolet, Audi A6, Audi A7, Audi A8, Audi e-tron GT quattro, Audi RS e-tron GTAudi Forum Neckarsulm
The Audi Forum Neckarsulm creates experiences for visitors from the region and far beyond. Since opening in May 2005, the Audi Experience at the Audi site in Neckarsulm has been a focal point for guests and fans of the brand with the four rings. It serves as the portal to the plant during the day and is freely accessible to all visitors. In the evening the building transforms into a versatile stage for events. Up to 1,800 fans can then cheer to a pop concert or attend readings by book authors.
Ulla Wiesentheit
Production Sites Audi Group