Audi TechTalk Design
Electromobility, digitization, and automated driving in particular ensure that the interior is the now the focus of the design process. Without the need to actually steer the vehicle, drivers gain new freedoms. The interior is transformed into a space for personal freedom.
In the Audi TechTalk Design, we describe this paradigm shift and the new design possibilities resulting from it. We let experts report on the challenges of future design and explain how the three creative workshops in Ingolstadt, Beijing, and Malibu are using the latest methods to shape the automobile portfolio of tomorrow around the clock.
All the relevant information and press materials can be found here.
Marc Lichte: For me, that’s first class traveling
What direction is auto design heading? This question imposes itself as more and more electric models arrive on the road...
Audi concept cars: Spheres with high tech
In the coming months, Audi will use three innovative concept cars to illustrate how the brand will design the future of the luxury class...
Inner worlds – the new architecture of mobility
“As a designer, there has never been a time as exciting as today. Right now is the best time to rethink and reconfigure automobile design – to put it briefly: to lead car design into the future,” says Audi head designer Marc Lichte...
“Design has to stir emotions”
Audi Design is starting with a new pair of leaders for exterior and interior design in the future: Norbert Weber has been the head of Interior Design since October 2020 and Philipp Römers has been leading Exterior Design since March of this year. Together with head of Design Marc Lichte, they want to define the direction of the premium brand...
Audi Sustainability Report 2019
PROGRESS YOU CAN FEEL Audi Sustainability Report 2019 A u d i A I: M E ( 2 0 1 9 ): S tu d ie STRATEGY 2 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel STRATEGY 42 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel Which technology is truly sustainable? STRATEGY 82 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel Is good work good for everyone? * Audi e-tron: Power consumption combined in kWh/100 km: 23.9–20.6 (NEDC); 26.3–21.6 (WLTP) CO₂ emissions combined in g/km: 0 More about the creation and structure of the Sustainability Report can be found on: page 14 6 Interview with the Board of Management What does the new strategy “consistently Audi” mean for the company? An analysis 25 In combination Market or morality? Criteria that govern the way Audi does business: the report 43 Better safe than sorry Accident research: the work of the experts in the Audi Accident Research Unit 62 Closing the circle Audi is pursuing the vision of a holistic circular economy. Can it succeed? 83 Audi embraces diversity Equal opportunity – for everyone! This is how Audi ensures that employees optimally unleash their potential Chapter 1 STRATEGY 5 EMPLOYEES & SOCIETYFOREWORD APPENDIXBRIEF PORTRAIT OPERATIONS & INTEGRITY PRODUCTS & SERVICES VALUE CREATION & PRODUCTION Audi Sustainability Report 2019 Progress you can feel How can we make mobility carbon-neutral?
The AUDI AG press conference at IAA
Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
A8 L 55 TFSI: Fuel consumption in l/100 km: combined 7.8 – 7.5; CO2 emissions combined in g/km: 178 – 171. Fuel consumption and CO2 emissions data as well as the efficiency classes are dependent on the choice of wheels and tyres.
Footage IAA 2017
Footage of the Audi exhibition stand at the 67th International Motor Show in Frankfurt am Main.
Highlights AUDI AG at the IAA 2017
At the 67th International Motor Show (IAA) in Frankfurt, Audi will present the new A8. With the concept cars Audi Elaine and Audi Aicon the brand with the four rings offers a look at the mobility of the future – regarding connectivity, piloted driving, the user experience, drive technology and design.
Footage Audi Aicon
With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. The Aicon is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
Design vision Audi Aicon
Design study, technology demonstrator, mobility concept: The Audi Aicon exploits every possibility offered by a autonomous luxury sedan of the future with unprecedented consistency.
Audi in the 2016 DTM: Audi Sport sets sights on all three DTM titles
Last year, the Audi RS 5 DTM was the car to be beaten, so Audi Sport is entering the 2016 season with all the more ambitious aims: the brand sporting the red rhomb has firmly set its sights on the titles in the drivers,’ teams’ and manufacturers’ classifications. “We had the fastest car last year,” says Dieter Gass, Head of DTM at Audi Sport. “In ten of the 18 races, we were the front runners, which means we won more races than our two competitors combined. It was painful for us that, in the end, we weren’t able to clinch any of the three titles. We intend to change that in 2016.” The technology of the DTM race touring cars is “frozen” due to the regulations, so the Audi RS 5 DTM has remained unchanged in terms of technology compared with last year. Still, the Audi Sport engineers continued to work on the car. “On some tracks, such as the Norisring or Zandvoort, we didn’t manage to fully tap the car’s potential last season. That’s what we concentrated on in winter,” says Dieter Gass. “In addition, there were several occasions in 2015 on which we weren’t consistent enough and were stronger in races on Sunday than on Saturday. This, too, shows that there was definitely more potential.” In the 2016 DTM season, nine events featuring a total of 18 races – one each on Saturday and Sunday – are on the calendar again. On six of the eight DTM race tracks, Audi holds the track record for qualifying sessions or races. The Hungaroring, which has returned to the calendar this year, is the only venue at which Audi has not yet been able to enter its name on the winners’ list. This, too, is to change in 2016. In the fierce competition against BMW and Mercedes-Benz, Audi Sport relies on proven partners. The eight Audi RS 5 DTM cars are fielded by Audi Sport Teams Abt Sportsline, Phoenix and Rosberg. All of them have been on the grid for Audi in the DTM for more than ten years. And all three have previously shown that they are capable of winning races.