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Together for clean rivers: Audi Environmental Foundation, BABOR and everwave launch cleanup initiative
- Initiative for a clean Danube starts with activity weeks supporting Earth Day on April 22
- Campaign with employee projects, information events and waste collection activities
- Rüdiger Recknagel, Managing Director of the Audi Environmental Foundation: “Clean water is the foundation of all life and must be our shared priority”
The Audi Environmental Foundation, German cosmetics manufacturer BABOR and green start-up everwave have joined forces to combat the worldwide pollution of rivers with plastic waste. The three partners are planning a joint initiative for 2021 with several projects spread throughout the year. These include information events, projects at the sites of the participating partners, and cleanup activities at various locations. To kick off the program, everwave’s CollectiX waste collection boat will collect waste floating in the Danube. BABOR and the Audi Environmental Foundation are supporting the use of this boat.