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07/15/21
Ingolstadt
Models

Inner worlds – the new architecture of mobility

Audi TechTalk Design
Philipp Römers, Head of Design Exterior; Marc Lichte, Head of Design; Norbert Weber, Head of Design Interior.
  • A technological shift is revolutionizing vehicle design
  • The interior is becoming the heart chamber of automotive design
  • 3-D visualizations are increasing quality in the design process

“As a designer, there has never been a time as exciting as today. Right now is the best time to rethink and reconfigure automobile design – to put it briefly: to lead car design into the future,” says Audi head designer Marc Lichte. In fact, behind his enthusiasm, behind the pure emotion lies one of the greatest revolutions in this history of the automobile.

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