Audi has been active in winter sport for almost three decades. The partnership with FIS has already existed for ten years: the Ski World Cup celebrated its premiere in the sign of the four rings in the 2002/2003 season. A perfect combination: with quattro drive, which can display its superiority especially on wintery terrain, winter sport is of great importance for Audi. The presentation of brand and technology in the FIS World Cup made Audi and quattro the number one choice among winter sport athletes. This successful cooperation is now continued within the framework of a long-term agreement over the forthcoming six years.
“Winter sport provides us with a perfect stage,” says Peter Schwarzenbauer, Board Member for Marketing and Sales of AUDI AG: “Winter, snow and ice – Audi feels very at home in this world. We look forward to exciting competitions and want to inspire even more people for the wide variety of disciplines.”
Gian Franco Kasper, President of FIS, emphasizes: “The partnership between Audi and FIS celebrates a major milestone. From the very first day, we have enjoyed a working relationship based on trust and a great spirit of innovation. I’m delighted that we will now continue this cooperation in the same manner.”
The 2011/2012 Audi FIS Ski World Cup season has been running since October and enjoys one of its highlights at the weekend with the races in Kitzbühel. AUDI AG has also been title sponsor of the Audi FIS Ski Cross World Cup since October 2011.