• Service staff from Audi dealerships experience an exciting race
  • Recognition of their daily contribution
  • Meeting with Audi works driver Timo Scheider
DTM 2008
Over 1,000 mechanics from Audi dealers visited the Nürburgring

Approximately 1,000 mechanics from Audi dealerships spent Sunday cheering on the Ingolstadt brand at the DTM race at the Nürburgring. The employees from Region West covered the fan curve in Audi red. The invitation to the day at the racetrack was Audi’s way of saying thank-you for their outstanding performance.

It the first time that AUDI AG had invited its partners’ mechanics to a fun-filled day revolving around the brand’s motorsport activities. Additional events of this type are already being planned. Jörg Felske, Head of Sales Germany at AUDI AG, sees the joint outing at the DTM, attended by representatives of the manufacturer and service employees from the dealerships, as an opportunity to thank them for the work they do each day – while at the same time boosting motivation. “Dedicated employees are a guarantee of outstanding Audi quality in the service shops. The mechanics make a huge contribution to customer satisfaction and Audi’s success. We would like to thank them for this work,” says Felske.

The delighted mechanics were able to take part in an exclusive pit tour on Sunday and had the opportunity to talk with the Audi Top Service ambassador and leading DTM driver Timo Scheider.

An additional highlight was the competition to win a chauffeured trip in a racecar. The winner, Marko Herrmann from Autohaus Wicke in Bochum, was able to experience how if feels to drive at the limit across one of Germany’s best-known race tracks at 250 km/h.