Strive for clarity
With the presentation of the Audi Concept C in Milan and at IAA Mobility 2025 in Munich, Audi is taking a progressive step. Going forward, the brand will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C stands for the new design philosophy – a defining moment for the four rings.
-
A new beginning in Milan: Audi unveils new design
As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership. -
Audi Concept C: manifestation of a new design philosophy
Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. Shy tech solutions and solid haptic controls create an intuitive and emotional experience.