Audi Sport: Vorsprung durch Motorsport

The initial motorsport activities of the brand in the late 1970s were run under the name of Audi Motorsport. When Audi entered the World Rally Championship the motorsport department, in 1980, was renamed Audi Sport and the first Audi Sport logo created.

Even at that time, factory-backed motorsport at Audi was part of Technical Development (TE). This close connection guarantees the technology transfer between motorsport and production which has traditionally been a decisive reason for Audi to be active in motorsport at the highest level. The team led by Head of Audi Motorsport Dieter Gass closely works together with colleagues from production development and other areas of TE. Since August 2014, Audi’s motorsport department has been headquartered at the Competence Center Motorsport in Neuburg an der Donau.

Currently, Audi’s motorsport program consists of Formula E, the DTM, the FIA World Rallycross Championship and customer motorsport which is based in Neuburg as well. At the moment, Audi Sport customer racing is offering customers GT3 and GT4 versions of the Audi R8 LMS and the Audi RS 3 LMS TCR touring car.

Audi markets the production Audi R8 and the Audi RS models under the brand name of Audi Sport as well. quattro GmbH which had been registered since 1996 as a manufacturer of high-performance automobiles was renamed Audi Sport GmbH at the end of 2016. The company’s credo is “Born on the track” which illustrates where the genes of the sportiest Audi models stem from – motor racing.