Simplicity rather than complexity: the interior design
The interior of the Audi Q8 is a luxury lounge. The central element is the top MMI touch response display. With its black-panel look, it almost dissolves into a large, black surface when switched off. When active, its simple, easy-to-understand graphics symbolize the digital precision of Audi and the high level of integration between architecture and operating concept: simplicity replaces complexity. All fundamental lines originate from the large display, for example the continuous air vent strip with integrated chrome fins and an elegant aluminum-look strip.

The slender dashboard and the strong horizontal focus of the lines highlight the impression
of width conveyed by the interior of the Audi Q8. This is also reinforced by the large, optional panoramic glass sunroof. The styling in the interior is deliberately clean and simple. All elements have a logical connection and harmonize with one another: from the “wrap around” – the large arch running from the front doors across the instrument panel – to the operating unit for the light, which is optionally available in black-panel look and with a touch surface. All this combined gives the interior a feeling of calm and a subtle sense of well-being. 

Another important design element in the interior of the Audi Q8 is the wide, symmetrical console of the center tunnel. Framed by a striking chrome strip, it clearly expresses the character of the SUV. Besides the tiptronic selector lever and the button for the electronic parking brake, the console is also home to the lower MMI touch response display. Customers can choose from three multifunction steering wheel variants, two of which have shift paddles for the eight-speed tiptronic.

Audi offers two lighting packages in the new Q8: the standard ambient lighting package and the contour/ambient lighting package. The top version, in particular, attractively showcases the interior. In the indirect ambient lighting radiated from a surface source, the instrument panel, door linings and center tunnel seem to float, while the precise contour lighting traces the distinctive design lines. Even the three-dimensionally lasered quattro badge above the glove compartment – an example for the love of detail at Audi – is backlit here. Q8 customers can custom-configure numerous detailed functions of the two light packages. Lighted door sill trims, which are standard with the S line sport package and the design selection, round out the interior lighting program.

Feeling good: Four-zone automatic air conditioning and massage seats
The Audi Q8 rolls off the assembly line with two-zone automatic air conditioning as standard. Optionally available is four-zone automatic air conditioning with a particularly effective allergen and pollutant filter as well as a separate touch control unit for the rear passengers. The air quality package provides for premium air quality. It includes a fragrancing unit with subtle scents and an ionizer. With the convenience key, the doors and luggage compartment hatch can be opened and locked without actively using the key, which just has to be present. Other attractive equipment options for the Q8 include the auxiliary heater, heated windshield and the pre sense rear package with seat belt tensioners for the outside rear seats.

A choice of four different front seats is available for the Audi Q8. Besides the standard seats, options include sport seats and the S sport seats plus with integrated head restraints and high bolsters. The multiway adjustable customized contour seats offer a particularly high level of comfort. They come standard with three-stage ventilation and, just like the S sport seats plus, can be optionally upgraded with a massage function. Ten pneumatic pillows loosen the back muscles according to seven programs and three intensities.

Upscale sportiness: colors and materials
The numerous colors and materials that Audi offers in the Q8 impart the elegant interior with a high degree of exclusiveness and a sporty atmosphere. Even the entry-level seats are covered with a combination of natural and synthetic leather. Above these are the two design selections, which feature contrasting stitching for additional accents. In the higher of these two versions, the customized contour seats are covered in brown Valcona leather with contrasting piping. With both trim levels, the upper section of the instrument panel is set in leather with contrasting stitching. Customers who order the S line sport package get sport seats covered in pearl Nappa leather and embossed Alcantara plus contrasting stitching. The S sport seats are also available in Valcona leather with a rhombus pattern and embossed rhombus S logo.

Applications are available in a diverse range of different surfaces. As alternatives to the standard diamond paint finish silver gray, Audi offers a variety of wood designs, including open-pored, grained ash and high-gloss oak. The new trim aluminum spectrum, which was developed specifically for the SUV coupé, provides for a particularly sporty look. It stands out for its haptic structure and engineered grain. The design selections include eucalyptus wood applications, with the higher of the two options featuring a wavy grain pattern and shimmering gray-blue color effect. In the S line sport package, matt brushed aluminum trim underscores the dynamic character. There are also four leather packages that outfit various elements in the interior. The Audi exclusive program offers additional options for customizing the Q8.

All terms marked in the text are explained in detail in the technology lexicon at

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.