2023: Combined Annual and Sustainability Report
“We’re building on established Audi strengths, such as design, chassis construction and our quattro all-wheel drive system. But we want to give ‘Vorsprung durch Technik’ a broader perspective,” says Döllner. “We’re aiming for a holistic customer experience, from driving dynamics to the digital ecosystem and automated driving. And we want to lead the way in terms of drive efficiency.” To this end, Audi is undergoing a paradigm shift in the development of new models toward “software first” and will in the future offer vehicles that are developed around the software – these are referred to as software-defined vehicles (SDVs). As part of the Audi Agenda, the company is also strengthening the brand. The aim is to make the brand more tangible, approachable and personal for customers. In this way, Audi wants to further strengthen and expand its position in the global markets – although the emphasis differs from region to region: the company’s aim for Europe is to consolidate its excellent performance over the past years. In China, where Audi has a long history of success, the company also wants to pick up speed in the electric age together with its joint venture partners. And the plan for North America is to exploit new market opportunities and sell significantly more vehicles in the future. Next e-generation: the Audi Q6 e- tron is the first electric vehicle from the Four Rings on the new Premium Platform Electric (PPE). ² The models in this generation are not yet available for purchase.Ph ot o: A U D I A G Strategy & Company Finance ESG Appendix 13 Audi Report 2023 Strong team, stable processes and economic performance “In summary, we want to bring the Audi brand closer to our customers around the world and combine ‘Vorsprung durch Technik’ with an unmistakable design in our cars. And we’re placing the spotlight on quality – not only in our models, but as a mindset for the entire company,” Döllner points out.
Audi Report 2022
These impressions flow into the design of our vehicles and blend with our universal design language. ... the unmistakable Audi DNA Amid all our efforts to achieve the greatest possible synergies and economies of scale, we will always keep our focus on the unmistakability of an Audi model that our customers want to experience. That is why whenever we develop a new vehicle, we take great care to carve out the Audi DNA. It can be found in many aspects, from the quality of the interior, through driving characteristics such as lateral and longitudinal acceleration or steering behavior, to the tuning of driver assist systems. At the same time, we are also focused on evolving the Audi DNA for the future. This can already be experienced today, for example, with our electric quattro drive or the recuperation behavior of our electric models. The next step is automated driv ing. How does a selfdriving model steer into a curve? How dynamically or smoothly does it cruise down the highway and change lanes? We are working on all these questions at full speed – for the fully electric and selfdriving Audi models of the future. Oliver Hoffmann began his career at Volkswagen AG back in 2004. He has been respon sible for the Tech nical Development division at AUDI AG since March 2021. – Member of the Board of Management of AUDI AG for Technical Development – on … Oliver Hoffmann Ph ot o: B er nh ar d H ub er 14 Audi Report 2022 Products & Services Value Creation & Production Operations & Integrity Strategy Employees & Society Introduction Appendix ... deliveries in 2022 We are consistently and successfully pursuing our Roadmap E. With 118,196 fully electric Audi models, we set a new delivery record last year – an increase of over 44 percent compared with 2021. And I am confident that this trend will continue. Demand for the etron GT² and Q4 etron model series is strong. We can see from current preorders that the new Audi Q8 etron³ family is being very well received, too.
Audi Report 2021
In addition to series-production vehicles, the model portfolio features what the company calls “few-off models”: exclusive and highly customized small-series vehicles such as the Lamborghini Sián Roadster.⁴ Add-on services such as the “ad-personam” Most popular Lamborghini model with customers: the Urus.¹ 5,021 vehicles were delivered in 2021. 14 percent more than in 2020.¹ Lamborghini Urus: combined fuel consumption in l/100 km: 12.6 (NEDC); combined CO₂ emissions in g/km: 292; information on fuel consumption and CO₂ emissions in ranges depends on the selected wheel/tire combination. ² Lamborghini Huracán STO: combined fuel consumption in l/100 km: 14.0 (NEDC); combined CO₂ emissions in g/km: 322; information on fuel consumption and CO₂ emissions in ranges depends on the selected wheel/tire combination. ³ The key performance indicators for the Lamborghini brand comprise the consolidated data for Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Automobili Lamborghini America, LLC (Herndon, USA). ⁴ Lamborghini Sián Roadster: combined fuel consumption in l/100 km: 19.8 (NEDC); combined CO₂ emissions in g/km: 449; information on fuel consumption and CO₂ emissions in ranges depends on the selected wheel/tire combination. P h o to : A U D I A G Audi Report 2021 64 S trateg y P ro d u cts & S ervices O p eratio n s & In teg rity V alu e C reatio n & P ro d u ctio n E m p lo yees & S o ciety A p p en d ix In tro d u ctio n program, offering customers maximum customization options, also play an important role. A sustainability strategy with a heart In 2021, Lamborghini presented a clear strategy for the future: “Direzione Cor Tauri,” named after the brightest star in the Taurus constellation. It is the roadmap to an electrified future that keeps the core values of supercars in focus.
&Audi SocAIty study
Away from all the excitement, we need to consider new technologies through a critical lens. Only by engaging in such critical reflection will we able to strengthen people’s trust in technology and empower them to embrace innovation. With the &Audi initiative, we want to be part of the conversation aiming to spotlight the opportunities technological progress can offer us. Driver assistance systems are already improving safety by helping us to drive with care and avoid risks. Long term, autonomous driving could reduce the number of accidents. After all, today nine out of ten collisions are the result of human error. In 50 years’ time, people may well wonder why we ever got behind the wheel ourselves in the first place given this uncertainty. Equally, for many, the car is so much more than just a mode of transport. Many are not (yet) ready to give up the feeling of driving themselves, of literally taking the wheel in their hands. Indeed, beyond the technical maturity of autonomous driving systems, the social dimension is also key to achieving widespread acceptance. This study seeks to address society’s questions on autonomous driving. Experts from academia, business, associations and politics draw on their respective expertise to shed light on these issues, with the focus of the conversation falling on law, ethics and data protection. Saskia Lexen Project Manager, Initiative &Audi 3 4 The focus of the present study is on the core issues surrounding autonomous driving, both today and tomorrow. It considers where technology and society currently stand on the subject, what the near future of mobility with autonomous vehicles could look like and which issues and areas of activity are key steps on the road to an autonomous future. To this end, 19 international experts from the fields of law, ethics and data were interviewed and asked to give an understanding of their views. While local and professional differences did arise, on many points the results were unanimous.
Audi Report 2020
According to Marc Lichte: “There are all kinds of ways you can express e-mobility in the design. Some electric cars seek to grab your attention. We take a different approach. You can clearly tell the Audi e-tron GT1 is an electric vehicle. We use the design to illustrate the drive system’s evolution. We believe electric mobility enables us to create the most beautiful cars in the world. That’s our ambition.” A good design always offers high aesthetic value with perfect function. The Audi RS e-tron GT2 is one such example. P h o to : R o b e rt F is ch e r 1 Audi e-tron GT quattro: combined electric power consumption in kWh/100 km: 19.6–18.8 (NEDC); combined CO₂ emissions in g/km: 0 2 Audi RS e-tron GT: combined electric power consumption in kWh/100 km: 20.2–19.3 (NEDC); combined CO₂ emissions in g/km: 0 Audi Report 2020 150 Products & Services Every designer’s dream: huge wheelbase, huge wheels, short overhangs The technical platform for electric cars now gives Audi designers the scope to craft the vehicle proportions they have always dreamed of. The motors on the axles and the battery between them, in the floor, mean the cabin that is at the heart of the structure can increase in size, pushing the larger wheels further out. Huge wheelbase, huge wheels, short overhangs. That is what defines the unique character of Audi electric vehicles. Marc Lichte cannot suppress his enthusiasm: “The Audi e-tron GT1 is easily the best car I’ve so far had the privilege to design. The car is like a sketch. It’s ultra-flat, has giant wheels and fabulously short overhangs. Ever since I started sketching cars as a small boy, I’ve been dreaming of creating a vehicle like this.” The fact that Lichte’s dream has become a reality specifically with the Audi e-tron GT,1 one of the most aerodynamic – and therefore efficient – Audi models of all time, highlights his expectations of every Audi: “A good design combines high aesthetic value with perfect function.”
Audi Sustainability Report 2019
As a car manufacturer, we're not just a small cog in the wheel, particularly since we are part of a society that regards mobility as a basic human need. Or to put it more simply: We're all part of the "big wheel." Hildegard Wortmann: We see ourselves as being in a position to ensure that we are heading in the right direction, and as having the responsibility to do that. Our customers rightfully expect that from us. “There’s a new corporate culture at Audi and the awareness of sustainability plays a fundamental role in it.” Peter Kössler, Board Member for Production and Logistics hey are working toward making the vision of zero-carbon mobility a reality – and ensuring that this reality ultimately bears four rings: Hildegard Wortmann, Board Member for Sales and Marketing, and Peter Kössler, Board Member for Production and Logistics. Ms. Wortmann, have you already done something sustainable today? Hildegard Wortmann: Every contribution matters – even the smallest ones. There’s a wide range of possibilities. For example, I consistently avoid using plastic bottles and I purchase fruits and vegetables that are in season and regionally grown. Even my drive to work is as sustainable as it can be: My company car is a plug-in hybrid. Mr. Kössler, how sustainable has your day been so far? Peter Kössler: I try to read the news before the workday starts. For the most part, I use my smartphone or tablet computer, since I only have digital subscriptions to many newspapers and magazines. Generally, I also try to buy as much as I can from retail stores and avoid online shopping, because that’s also a way to reduce CO 2 emissions and it’s sustainable in many respects. Peter Kössler, Board Member for Production and Logistics, behind the wheel of an Audi e-tron T What do you think: In what direction is sustainability developing, which also includes diversity and social policy, for example?
Audi Sport Factbook 2015
Jürgen Pippig AUDI AG Head of Communications Motorsport 3 Contents Audi’s motorsport program 2015 ��� 8 Event calendar ����������������������������� 10 Our race cars 2015 ����������������������� 12 The brand Audi Sport �������������������� 16 Key personnel in Audi’s motorsport program������� 18 Audi Neuburg ������������������������������� 20 Audi Sport – a success story ���������� 22 Audi RS 5 DTM: safety elements ��� 76 Drag Reduction System (DRS) ������� 78 A glance in the RS 5 DTM cockpit ��� 80 DTM race weekend format ������������ 82 Every DTM year ����������������������������� 84 The average DTM Champion …… ���� 85 Key personnel in the DTM program ��������������������� 86 Teams and drivers ������������������������ 88 Audi Sport Team Abt Sportsline ���� 89 Audi Sport Team Phoenix �������������� 90 Audi Sport Team Rosberg�������������� 91 Audi’s innovations at Le Mans ������� 32 Audi R18 e-tron quattro: engine ��� 33 Audi R18 e-tron quattro: hybrid system ������������������������������ 34 Principle of recuperation ������������� 36 Recuperated hybrid energy ����������� 37 A glance in the R18 cockpit ����������� 38 FIA World Endurance Championship (WEC) �������������������� 40 Key personnel in the LMP program ���������������������� 42 Drivers and engineers ������������������� 43 Audi Sport Team Joest ������������������ 44 The nine drivers – a quick profile ��� 45 The eight tracks – a summary �������� 54 Every winner of the 24h Le Mans ��� 63 All 14 circuit versions ever used for the 24h Le Mans �������������� 67 Audi’s LMP titles and great endurance race victories ������ 68 Every victory for Audi’s LMP race cars 1999–2014 ������������� 69 Partners of Audi Sport in the WEC ��� 70 DTM 72 WEC 28 Audi Sp ort 14 Audi in motors port 20 15 6 4 Audi R8 LMS – 2016 model ���������� 118 A glance in the R8 LMS cockpit ���� 120 The Audi R8 LMS in action worldwide ���������������������������������� 122 Key personnel in the GT racing program ������������ 124 Endurance test for the
Audi Sport FactBook 2016
/05 Hockenheim (D) 21–22/05 Spielberg (A) 04–05/06 Lausitzring (D) 25–26/06 Norisring (D) 16–17/07 Zandvoort (NL) 20–21/08 Moscow (RUS) 10–11/09 Nürburgring (D) 24–25/09 Budapest (H) 15–16/10 Hockenheim (D) DTM 7 1 2 3 4 5 6 8 9 Audi Sport TT Cup 07–08/05 Hockenheim (D) 27–28/05 Nürburgring (D) 25–26/06 Norisring (D) 16–17/07 Zandvoort (NL) 10–11/09 Nürburgring (D) 24–25/09 Budapest (H) 15–16/10 Hockenheim (D)7 1 2 3 4 5 6 13 12 OUR R ACE C ARS Car type DTM touring car Weight 1,120 kg (incl. driver) Length 5,010 mm Engine type Normally aspirated Displacement 4,000 cc Cylinders V8 Power 340 kW Power/weight ratio 3.3 kg/kW 0–100 km/h 2.9s Top speed 280 km/hAudi RS 5 DTM Car type LMP1 sports car Weight 875 kg Length 4,650 mm Engine type TDI Displacement 4,000 cc Cylinders V6 Power 728 kW1 Power/weight ratio 1.2 kg/kW1 0–100 km/h 2.6s Top speed 324 km/hAudi R18 1 With Hybrid 142016 Car type Cup touring car Weight 1,125 kg Length 4,260 mm Engine type TFSI Displacement 1,984 cc Cylinders 4 (inline) Power 228 kW/250 kW1 Power/weight ratio 4.9 kg/kW 0–100 km/h 4.5s Top speed 239 km/hAudi TT cup Car type GT3 sports car Weight 1,225 kg Length 4,583 mm Engine type Normally aspirated Displacement 5,200 cc Cylinders V10 Power 430 kW Power/weight ratio 2.8 kg/kW 0–100 km/h 3.2s Top speed 305 km/hAudi R8 LMS 1 With Push-to-pass 15 14 AUDI NEUBURG Land purchase and drafting of development plan 2010 – 2011 Ground-breaking ceremony August 2012 Topping-out ceremony Motorsport building November 2013 Commissioning Audi driving experience center May 2014 Opening Audi Neuburg / Commissioning Competence Center Motorsport/ Audi Sport August 2014 Commissioning Audi Sport customer racing May 2015 / Audi driving experience center / Competence Center Motorsport/ Audi Sport / Audi Sport customer racing / Development functions of Technical Development 1 5 8 2 4 6 7 4 3 Planning stage 2011 – 2012 162016 Competence Center Motorsport Audi driving experience center Audi Sport customer racing Vehicle dynamics