Dates
Dates
November 18, 2023 – June 09, 2024 Special exhibition „Windschnittig“ Audi museum mobile Ingolstadt, August Horch Museum Zwickau, Germany
May 2024
May 02, 2024 Financial highlights Q1/2024 May 04, 2024 "We love Grand Prix" – the most successful Grand Prix hits Audi Forum Neckarsulm, Germany May 19, 2024 International Museum Day: Exhibition Audi 50 Audi museum mobile, Germany May 23 – 24, 2024 Workshops for young technology fans Audi Forum Neckarsulm, Germany May 29, 2024 Tobias Krell live: Interactive Show “Environment and Future” Audi Forum Neckarsulm, Germany
June 2024
June 01 – 02, 2024 Audi Sport Customer Racing at 24h Race Nürburgring, Germany June 02, 06, 09, 2024 Audi Youth Choir Academy with the Hamburg Philharmonic State Orchestra conducted by Kent Nagano Elbe Phiharmonic Hall, Hamburg, Germany June 22, 2024 Audi Youth Choir Academy conducted by Jérémie Rhorer at the Ballroom City Theatre of Ingolstadt, Germany June 27 – 29, 2024 Audi Tradition at Donau Classic Ingolstadt, Germany June 29 – 30, 2024 Audi Sport Customer Racing at 24h Race Spa, Belgium
July 2024
July 06 – 07, 2024 Audi Youth Choir Academy with Georgian Chamber Orchestra Ingolstadt The Flying Steps conducted by Ariel Zuckermann at the Ballroom City Theatre of Ingolstadt, Germany July 06 – 07, 2024 Audi Sport Customer Racing at DTM Race Norisring, Germany July 11 – 13, 2024 Audi Tradition at Heidelberg Historic Neckarsulm, Heidelberg, Germany July 11 – 14, 2024 Audi Tradition at Goodwood Festival of Speed Goodwood, UK July 25, 2024 Financial highlights für the first half-year 2024
August 2024
August 01, 2024 Audi Youth Choir Academy with Academy for Early Music Berlin Cathedral of Bressanone, Italy August 03, 2024 Audi Youth Choir Academy with Academy for Early Music Berlin at the Eberbach Abbey during the Rheingau Music Festival Eltville, Germany August 15 – 17, 2024 Audi Tradition at Sachsen Classic Zwickau, Dresden, Germany
September 2024
September 12, 2024 Jazz concert
History of the location
1873 Christian Schmidt and Heinrich Stoll establish a workshop for the production of knitting machines in Riedlingen on the Danube. 1880 The company relocates to Neckarsulm 1886 Bicycle production begins 1900 Motorcycle production begins 1906 Production of automobiles begins (“Original Neckarsulmer Motorwagen”) 1928 Automobile production ends and the factory in Heilbronn is sold 1933 Ferdinand Porsche commissioned to build the NSU/Porsche Type 32, the VW Beetle’s predecessor 1945 Part of the plant is destroyed in World War II; production gradually resumes beginning in mid-1945 1955 NSU Werke AG is the world’s largest motorcycle plant 1958 Automobile production resumes with the NSU Prinz I to III 1964 Production of the NSU/Wankel Spider, the world’s first production car with a rotary piston engine, begins 1967 Series production of the NSU Ro 80 begins; due to its futuristic design and rotary piston engine, it is voted “1968 Car of the Year” 1969 Merger with Auto Union GmbH Ingolstadt to become Audi NSU Auto Union AG; the majority shareholder is Volkswagen AG 1974/75 The site is threatened with closure during the oil crisis.
From quattro to e-tron
The success story of AUDI AG in motorsport Victories and titles since 1981
Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotive design are the basis for the success of the Audi brand. The genes for this have their origin in racing, since 1980.
The success story began with the Audi quattro Excluding the era before the Second World War that included the legendary Auto Union Grand Prix race cars in the 1930s, the motorsport history of AUDI AG began with the Audi quattro. The dominant victories and two manufacturers’ and two drivers’ titles achieved with the “original quattro” in the World Rally Championship between 1982 and 1984 were an important factor in the market success of the quattro drivetrain. quattro victorious in circuit racing as well After Audi had turned rallying upside down and stormed up Pikes Peak (USA) with the Sport quattro in record time on three successive occasions, Audi also made the quattro drivetrain fit for circuit racing: initially with the Audi 200 quattro and the Audi 90 quattro IMSA GTO in the United States, in 1990 and 1991 with two championship titles for the Audi V8 quattro in the German Touring Car Championship (DTM), and ultimately also with the A4 in the production-based super touring cars. In 1996, the Audi A4 quattro won the championship titles in seven countries. Between 2012 and 2016, the all-wheel drive system returned to the race track as the e-tron quattro. Audi R8 most successful Le Mans sports car in present-day racing After the dominant quattro drivetrain was banned from touring car racing, Audi switched to sports prototypes and also underpinned its slogan “Vorsprung durch Technik” in this motorsport category for 18 years. Audi, on making its debut at Le Mans in 1999, the toughest endurance race in the world, immediately managed the leap onto the podium, finishing third overall.
Audi Tradition - Anniversary Dates 2024
1994 30 Years Audi 80 Competition ...............................29 1989 35 Years Audi 90 IMSA-GTO ..................................30 1984 40 Years Double championship win for Stig Blomqvist and Audi .......................................31 May 1984 40 Years Audi Sport quattro S1 .............................32 January 1984 40 Years Walter Röhrl joins Audi ...........................33 1984 40 Years Harald Demuth German rally champion in Audi quattro ....................................................35 1984 40 Years Audi at Pikes Peak ...................................36 November 1954 70 Years Top-three finish in the European Touring Car Championship for DKW ........37 July 1954 70 Years Werner Haas World Champion on NSU Rennmax .................................................38 September 1939 85 Years Final grand prix victory ............................39 August 1939 85 Years Wanderer class victory in the Liège–Rome–Liège Rally .......................................40 August 1934 90 Years Six Days Trial in Garmisch-Partenkirchen ....................................41 March 1934 90 Years Auto Union grand prix racing car ..............42 Audi Tradition 5 Anniversary Dates 2024 Years 25 Audi S3 The compact three-door Audi A3 that was unveiled in autumn 1996 was based on the platform of the VW Golf IV, which hit the market one year later.
Year by year: The most important successes of Audi in motorsport
1981 3 victories in the World Rally Championship (Audi quattro) 1982 Winner manufacturers’ classification World Rally Championship (Audi quattro) 1983 Winner drivers’ classification World Rally Championship (Audi quattro) 1984 Winner drivers’ and manufacturers’ classification World Rally Championship (Audi quattro) 1985 Winner Rally San Remo (Audi Sport quattro S1) Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) Winner Rally Hong Kong–Beijing (Audi quattro) 1986 Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) Winner Rally Hong Kong–Beijing (Audi quattro) 1987 Winner Safari Rally (Audi 200 quattro) Winner Pikes Peak Hillclimb Race (Audi Sport quattro S1) 1988 Winner TransAm Series (Audi 200 quattro) 1989 7 victories IMSA GTO Series (Audi 90 quattro) 1990 Winner German Touring Car Championship (Audi V8 quattro) 1991 Winner German Touring Car Championship (Audi V8 quattro) 1993 Winner French Touring Car Championship (Audi 80 quattro) 1994 Winner Italian Touring Car Championship (Audi 80 competition) 1995 Winner Italian Touring Car Championship (Audi A4 quattro) Winner Touring Car World Cup (Audi A4 quattro) 1996 Winner Super Touring Car Championships Australia, Belgium, Germany, Great Britain, Italy, Spain and South Africa (Audi A4 quattro) 1997 Winner Central European Touring Car Championship (Audi A4 quattro) 1999 3rd place Le Mans 24 Hours (Audi R8R) Winner German Super Touring Car Championship (Audi A4 quattro) Winner Swedish Touring Car Championship (Audi A4 quattro) 2000 Winner Le Mans 24 Hours (Audi R8) Winner Sebring 12 Hours (Audi R8) Winner ‘Petit Le Mans’ (Audi R8) Winner American Le Mans Series (Audi R8) 2001 Winner Le Mans 24 Hours (Audi R8) Winner Sebring 12 Hours (Audi R8) Winner ‘Petit Le Mans’ (Audi R8) Winner American Le Mans Series (Audi R8) Winner European Le Mans Series (Audi R8) Winner Speedvision GT (Audi S4 Competition) Winner Swedish Touring Car Championship (Audi A4 quattro) 2002 Winner Le Mans 24 Hours (Audi R8) Winner Sebring
Biography Mattias Ekström
The Swede was world champion in rallycross, twice DTM champion and won the drivers’ championship four times and the Nations Cup at the Race of Champions once. In the world of electromobility, he is seamlessly continuing his winning streak as champion of the Pure ETCR 2021, runner-up in the FIA ETCR 2022 and runner-up in the Extreme E 2023. Mattias Ekström has been involved in professional motorsport for more than two and a half decades. And yet he is a relative newcomer to the Dakar Rally: 2023 was only his third time taking part in the longest and toughest cross-country rally in the world. After a trial year in a side-by-side model, he contested his first Dakar Rally in a car for Team Audi Sport in 2022. As stage winner, ninth overall and best Audi driver, he and co-driver Emil Bergkvist made their mark straight away. He was also the best Audi driver last year in 14th place. One of the things that set Mattias Ekström apart is his professional approach to new challenges and his ability to quickly learn the basics of each new discipline. Whether it was touring car racing in his home country where it all began, the DTM in Germany with the Class 1 touring cars, the Spa 24 Hours in the Audi R8 LMS, the World Rallycross Championship, the Race of Champions or electric racing on the circuit and off-road: within a very short space of time, the now 45-year-old Swede was one of the winners and soon also one of the championship contenders. At the Dakar Rally, he learned that mistakes are part of everyday life and that almost nobody gets through without setbacks. Ekström has experienced more than once in his still young career as a Dakar participant that a stage win can still come at the end of a subjectively unsatisfactory day. Accordingly, he knows how to adapt, minimize risks and also take a step back from time to time. Compared to the reproducible cycles in a circuit race, desert rallies contain countless surprises day after day.
Audi motorsport history: From quattro to e-tron
Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotive design are the basis for the success of the Audi brand. The genes for this have their origin in racing, since 1980.
The success story began with the Audi quattro Excluding the era before the Second World War that included the legendary Auto Union Grand Prix race cars in the 1930s, the motorsport history of AUDI AG began with the Audi quattro. The dominant victories and two manufacturers’ and two drivers’ titles achieved with the “original quattro” in the World Rally Championship between 1982 and 1984 were an important factor in the market success of the quattro drivetrain. quattro also victorious in circuit racing After Audi had turned rallying upside down and stormed up Pikes Peak (USA) with the Sport quattro in record time on three successive occasions, Audi also made the quattro drivetrain fit for circuit racing: initially with the Audi 200 quattro and the Audi 90 quattro IMSA GTO in the United States, in 1990 and 1991 with two championship titles for the Audi V8 quattro in the German Touring Car Championship (DTM), and ultimately also with the A4 in the production-based super touring cars. In 1996, the Audi A4 quattro won the championship titles in seven countries. Between 2012 and 2016, the all-wheel drive system returned to the race track as the e-tron quattro. Audi R8 most successful Le Mans sports car in present-day racing After the dominant quattro drivetrain was banned from touring car racing, Audi switched to sports prototypes and also underpinned its slogan “Vorsprung durch Technik” in this motorsport category for 18 years. Audi, on making its debut at Le Mans in 1999, the toughest endurance race in the world, immediately managed the leap onto the podium, finishing third overall. In the following years, the Audi R8 was in a class of its own.
The Audi RS Q e-tron: New details for the technological pioneer
After the initial concept idea in 2020 and the rally debut in January 2022, Audi presented the next evolutionary stage nine months later. It is now so mature that the engineering team was able to concentrate on improving details for the 2024 Dakar Rally.
Audi has regularly used its motorsport programs for pioneering technical achievements. From quattro all-wheel drive in rallying to the supercharged turbo engines in US racing, TFSI and TDI technology at Le Mans and electrified drive systems in LMP, Formula E and Dakar. “Racing has always been a technology laboratory for our brand,” says Head of Audi Motorsport Rolf Michl. “Now we have chosen the toughest conceivable test field for electric mobility. Our engineers have continued to refine the RS Q e-tron together with the drivers. With this concept, we want to show that electric drives are also the future in off-road rallying.” As there is no charging infrastructure in the desert, the RS Q e-tron has an innovative charging concept: the highly efficient TFSI engine from the DTM is part of an energy converter. This allows the high-voltage battery to be charged while driving. The combustion engine runs in a particularly efficient speed range between 4,500 and 6,000 revolutions per minute. As a result, its specific consumption is well below 200 grams per kWh. Audi has been using reFuel to power the energy converter since the 2023 Dakar Rally. This residue-based product does not compete with food. It helps to reduce carbon dioxide emissions by more than 60 percent. The axle drive of the Audi RS Q e-tron is purely electric. One motor-generator unit (MGU) drives the front axle and one drives the rear axle. A third MGU is part of the energy converter. However, the battery is not fed by the energy converter alone: energy is also recuperated during braking. The centrally mounted high-voltage battery system weighs around 370 kilograms and has a capacity of 52 kWh.