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Strategic decisions strengthen Audi’s China business and model series management
- Markus Duesmann assumes responsibility for China
- Audi organizes management of vehicle projects in separate Board of Management division
- Audi CEO: “Realignment strengthens the vehicle-project business and the strategic importance of the model series”
This Thursday, the Supervisory Board of AUDI AG decided on further structural changes, thus strengthening the premium brand’s vehicle-project business. A newly created division will independently manage the model series with currently 65 models as well as the Premium Platform Electric (PPE) project house. Audi CEO Markus Duesmann, in his additional function as Board of Management Member for Development, will also head the new division, which is to be a client for Technical Development. The Supervisory Board has made another strategic decision: The Chairman of the Board of Management will assume direct responsibility for the China business in the future.