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01/21/21
Ingolstadt
Models

Marc Lichte: “Aesthetics arise from efficiency”

Marc Lichte: “Aesthetics arise from efficiency”
Marc Lichte, Head of Audi Design
  • Interview with the Head of Audi Design in the run-up to the presentation of the e-tron GT
  • Pioneer for the design of future electric models
  • World premiere of the fully electric gran turismo on February 9

“The most beautiful car I have ever drawn.” Marc Lichte, Head of Audi Design, chose these words in the fall of 2018, when the brand presented the Audi e-tron GT concept as a show car in Los Angeles. Two years later, the first fully electric gran turismo from Audi is about to celebrate its premiere as a series production model. This is the perfect time to talk to Marc Lichte about the importance of the e-tron GT.

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