Dr. Werner Thomas, OLED technology project manager at Audi, explains: “Headlight technology has seen a rapid evolution at Audi in recent decades. In addition, we have been decisively driving the development of rear-lighting systems.” The latest milestone achievement: now the brand is the first automobile manufacturer to digitize the taillights.
Lighting technology pioneer Audi fields next-generation OLED technology
Audi TechFocus Newsletter #02
- Digital OLEDs debut in Audi Q5
- New taillight designs due to extended segmentation
- Benefits: greater homogeneity, efficiency, compactness, safety and personalization
In June 2020, the next generation of a lighting technology premiered in the Audi Q5: digital OLED technology. With organic light-emitting diodes (so-called OLEDs), Audi was a pioneer as far back as in 2016. Now digitalization is ringing in a new age. This technology promises to improve road safety and is the first to allow for personalization of the taillight signature.