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Interview with Sabine Maaßen: “Strategic roadmap offers guidance during the biggest transformation in our history”

Audi Media Days #FutureReady Spotlight Corporate Culture
Sabine Maaßen, Member of the Board of Management of AUDI AG Human Resources and Organization and Prof. Stefan Kühl, Sociologist and Organizational Consultant.
  • Reorganization of the company around e-mobility and digitalization
  • Audi relying on its own team and long-term HR planning to achieve transformation
  • Employee training and development budget of half a billion euros by 2025
  • More agile structures, clear communication, trust, and freedom

How is Audi organizing the transformation for its employees? With clear objectives, new structures, and open communication, supported by the common Audi spirit. In this interview, Sabine Maaßen, Member of the Board of Management for Human Resources, and Stefan Kühl, organizational sociologist, provide further details.

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