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Audi is making the history of the Salzburg Festival “experienceable”

Audi is making the history of the Salzburg Festival “experienceable”
  • Virtual journey to milestones in the 101 year-old festival’s history in an Audi e-tron
  • New technology links virtual reality content with travel movement in real time and creates a particularly intense experience
  • A showcase drive through Salzburg demonstrates the future potential of the networked car as an entertainment platform

Virtual time travel in an Audi e-tron: At the Salzburg Festival 2021, Audi is linking tradition with innovation and inviting all festival visitors and interested parties on an eventful drive through this history of the festival. In the back of an Audi e-tron, guests approach several locations that played a particular role in the festival’s development. That journey utilizes technology that was originally advanced by Audi and the company holoride and that carries passengers off to three-dimensional worlds via virtual reality glasses while integrating vehicle movements into the experience in real time. About 1,000 experience drives are planned during the course of the festival. In the process, Audi is retrospectively celebrating its 25th anniversary as a leading sponsor and the 100th anniversary of the Salzburg Festival after these rides were canceled last year.

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