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Audi further expands its e-commerce offerings together with retail partners worldwide
- A range of digital offerings make it easier to access new and used cars
- Rollout of online reservation system in European markets
- In Germany: online platform for purchasing new cars from dealer stock
Against the backdrop of the coronavirus crisis, Audi is intensifying its focus on digital solutions for its customers. The company and its dealerships are integrating e-commerce solutions for purchasing new and used cars in more and more markets. France is the pilot market for a new online reservation tool, and online sales of new cars from dealer stock have been launched in Germany. But virtual consulting and service offers are also continuing to gain importance.