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Audi publishes user typology and emotional landscape of autonomous driving
The “open-minded co-pilot”: In the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. The “open-minded co-pilot” sees the benefits of the technology and desires measures from the fields of business, science and politics to put the cars on the road safely.