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Culture and Trends


Each year, the legendary Hahnenkamm Races on the “Streif” course lures ski fans and celebrities alike to Kitzbühel – and Audi Night marks the traditional Friday opening of each Hahnenkamm weekend. The evening at Hotel Zur Tenne also serves as the social event kicking off the most spectacular races of the winter sports season. As a partner since 2015 to the Grand Opera Gala benefiting the German AIDS Foundation, Audi is highlighting its involvement in Berlin’s social and cultural life. In the fight against HIV and AIDS, Audi has also been involved since 2014 as the main sponsor of the Life Ball in Vienna.

Press Releases

  • 04/04/17
    Culture and Trends

    Innovative on-board products for airlines: Audi Industrial Design cooperates with SPIRIANT

    Audi Industrial Design creates products for airlines. Together with aviation experts of SPIRIANT, the concept design studio of the brand with the four rings has drafted three collections for the premium categories of airlines. The collections are presented for the first time at the trade show “World Travel Catering and Onboard Services Expo”.
  • 12/08/16
    Culture and Trends

    Audi extends partnership with the Berlin International Film Festival to 2019

    AUDI AG will remain the principal partner to the Berlin International Film Festival. The brand with the four rings will expand its involvement starting in 2017 to include the new innovation platform of the European Film Market (EFM) known as “EFM Horizon.” This platform fosters use of new technologies in the cinema like virtual reality and encourages the exchange of knowledge across industries. Together with the International Film Festival, Audi is also continuing the high-caliber Berlinale Open House program in the Audi Berlinale Lounge.
  • 01/20/16
    Culture and Trends

    “Audi Night” in Kitzbühel with Gwyneth Paltrow and Jason Statham

    The ski races on the Hahnenkamm in Kitzbühel are the highlight of the alpine winter sports season. The most challenging event in the Audi FIS Ski World Cup, the downhill race on the “Streif,” is a special attraction each year for the top sports stars and celebrities from all over the world who come to Kitzbühel. The “Audi Night” on 22 January, with some 350 invited guests, opens the spectacular weekend of racing.
  • 01/24/15

    Audi Night: Traditional start to the ski-race weekend on the Hahnenkamm

    Top-class sports stars, enthusiastic fans and celebrities: they are all coming to Kitzbühel in the jubilee year of the legendary Hahnenkamm Race. The Audi Night on the Friday is the traditional opening to the Hahnenkamm Weekend. This evening event, held in the Hotel Zur Tenne, at the same time marks the start of society happenings at the most spectacular race of the winter sports season. And the surprise guest: Mika.
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