Roadmap E: Audi under the banner of electric mobility

Audi is changing into an electric mobility corporation. By 2025, the brand is planning to launch more than 30 electrified models accounting for 40 percent of sales, thus marking Audi’s consistent pursuit of sustainable mobility.

Audi is in the process of becoming a corporation offering fully CO₂-neutral premium mobility – with the aim of assuming the leading role among competitors. To achieve this, the manufacturer is accelerating its electrification roadmap and company-wide decarbonization. As early as by 2025, the carbon footprint of the vehicle fleet across the entire lifecycle is planned to be reduced by 30 percent compared to 2015. 

Sustainable mobility is increasingly becoming the focus for modern premium customers. Therefore, it is only logical for electric mobility to form one of the key pillars of the corporation’s new brand strategy. Audi has earmarked 50 percent of its marketing budget for topics centered on electric mobility. The company intends to also enhance the customer’s emotional experience of this new form of drive technology, reduce potential reservations and inspire enthusiasm. 

The first steps have been taken: The Audi e-tron is the worldwide market leader in its segment. Audi’s first fully electric production model is equally popular with customers and media around the world, as documented by numerous awards and comparison tests. 

With the e-tron GT, the Q4 e-tron and the Q4 Sportback e-tron, Audi looks on an exciting year of 2021. In 2025, Audi’s portfolio will already comprise more than 30 models with electric powertrains, including 20 all-electric ones. Audi has increased its sales forecast for fully electric vehicles and models with plug-in-hybrid powertrains and now expects electrified automobiles to account for roughly 40 percent of worldwide sales in 2025. 

With its company-wide sustainability roadmap, Audi has set itself the goal of progressively achieving CO₂ neutrality across the entire vehicle lifecycle – from production to use and disposal of the Audi models. With consistent CO₂ reductions and by switching to renewable energies, unavoidable emissions are compensated for. The company is driving the target it has set for itself of achieving carbon neutrality of all worldwide production locations by 2025. By 2050 at the latest, Audi intends to achieve company-wide carbon neutrality.