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A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”
- Advancement is in Audi’s DNA – a look at the milestones of the past five decades demonstrates this clearly
- Member of the Board of Management for Technical Development Oliver Hoffmann: “Our aim has always been to drive change”
- Member of the Board of Management for Sales Hildegard Wortmann: “We are redefining advancement and focusing on sustainability, digitalization and electrification”
The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. On this momentous occasion, the company is looking back at a plethora of innovations over five decades that demonstrate why “Vorsprung durch Technik” isn’t just a slogan for Audi – it’s also an expression of the company’s future-oriented approach.